By Bill Slawski, on September 13th, 2007If you search for “world series,” chances are that you want to either find out something about buying tickets for the 2007 world series, or learning something about the 2006 World Series. It’s less likely that you would be trying to find out about an older “world series.”
Some queries can be tied to specific events that way, and the people at search engines may try to understand which events people are more likely to be searching for when entering a phrase like “world series” into a search box.
A Microsoft patent application explores how selections in search results for certain queries may help a search engine cluster those results into different events that may be semantically similar, and close together in time.
Event detection based on evolution of click-through data
Invented by Tie-Yan Liu and Wei-Ying Ma
Assigned to Microsoft
US Patent Application 20070214115
Published September 13, 2007
Filed: March 13, 2006
Abstract
A method and system for detecting events based on query-page relationships is provided. The event detection system detects events by analyzing occurrences of query-page pairs generated from a user selecting the page of the pair from a search result for the query of the pair. The event detection system may identify semantic and temporal similarity between query-page pairs. The event detection system then identifies clusters of query-page pairs that are semantically and temporally similar.
[...] Using Search Results People Click Upon to Understand Events Tied to Queries [...]
[...] Re: Can You Combine Writing Naturally and SEO Copywriting? Anyways, the latter patent I mentioned is something Bill sent me over the weekend and I have just finished my first draft of an article about it. It is quite related to the earlier PaIR stuff and a recent MS publication as well ([url="http://www.seobythesea.com/?p=823"] Using Search results[/url ). The crux of them is trying to teach the system to better understand natural language phrasings and relationships of words. [...]
[...] Up Next – Microsoft Patented Search Tripped over this: "A Microsoft patent application explores how selections in search results for certain queries may help a search engine cluster those results into different events that may be semantically similar, and close together in time." Using Search Results People Click Upon to Understand Events Tied to Queries -SEO by the SEA Read this: United States Patent Application: 0070214115 Wow. What an insight to search. Could it change SEO? I think so – there would be an entirely new dimension to "significant". And, even more fun – can it be hacked, like what blogging has done to organic placements? [...]