In the last installment of this series, we looked at how Google may be using phrase based indexing to use the fact that many phrases often tend to co-occur with other phrases within the content of web pages, to re-rank those pages. When we look at phrases, we also need to drill down to a … Continue reading 10 Most Important SEO Patents: Part 6 – Named Entity Detection in Queries
Most of us searchers and site owners and search engine optimizers are familiar with Google’s Link Graph, and how Google uses the connections between websites to help in ranking pages on the Web. In part, Google looks at the relevance of the content of a page compared to a query that a searcher enters at … Continue reading Finding Entity Names in Google’s Knowledge Graph
When we talk about how web sites are related, it’s not unusual for us to talk about links between sites and pages. Google pays a lot of attention between such links, and they are at the heart of one of its most well known ranking signal – PageRank. PageRank is now more than 15 years … Continue reading Entity Associations with Websites and Related Entities
When specific people, places, and things show up in queries or in web pages, that can be a signal to search engines to do something special in the results that they show. How prepared are you to understand and anticipate how the search engines treat them? Do you have a strategy in place? Named entities … Continue reading Do You Have a Named Entity Strategy for Marketing Your Web Site?
A compositional query may be aimed at providing a data point to identify another related data point as an answer or solution to that query. For example, the following two queries are compositional queries and focus upon an answer at a fixed location or a fixed point of time: [Starbucks near San Francisco Airport] [Films … Continue reading How a Search Engine Might Use Entities to Respond to Compositional Queries
The World Wide Web is a vast resource for information. At the same time it is extremely distributed. A particular type of data such as restaurant lists may be scattered across thousands of independent information sources in many different formats. In this paper, we consider the problem of extracting a relation for such a data … Continue reading Identifying Entity Types and the Transfiguration of Search @Google
A Google patent application explores how Google may answer factual questions from unstructured Web pages and results rather than from more structured sources such as Freebase or Wikipedia. The processes described in the patent are pretty interesting, and they might be more familiar to an SEO trained audience than a Semantic Web one, like a … Continue reading How Google May Answer Fact Questions Using Entity References in Unstructured Data
A couple of months ago, I wrote a post about a new patent from Google that was the first Google patent granted to Navneet Panda as an inventor. The patent described a complicated way for Google to judge the quality of websites, and my post was titled Is this Really the Panda Patent?. Simon Penson … Continue reading Entity Mentions are Good: Brand Mentions are not the New Link Building