Relationships between Search Entities

When I talk about, or write about entities, it’s normally in the context of specific people, places, or things. Google was granted a patent recently which discusses a different type of entity, in a more narrow manner. These entities are referred to as “search entities”, and the patent uses them to predict probabilities and understand … Continue reading Relationships between Search Entities

How Google May Map a Query to an Entity for Suggestions

Search predictions come from: – The terms you’re typing. – What other people are searching for, including trending searches. Trending searches are popular stories in your area that change throughout the day. Trending searches aren’t related to your search history. – Relevant searches you’ve done in the past (if you’re signed in to your Google … Continue reading How Google May Map a Query to an Entity for Suggestions

Entity Associations with Websites and Related Entities

When we talk about how web sites are related, it’s not unusual for us to talk about links between sites and pages. Google pays a lot of attention between such links, and they are at the heart of one of its most well known ranking signal – PageRank. PageRank is now more than 15 years … Continue reading Entity Associations with Websites and Related Entities

How Google might Disambiguate Different Entities with the Same Names in Queries and Pages

Last year I wrote a post titled Google on Finding Entities: A Tale of Two Michael Jacksons. The post was about a Google patent that described how Google might tell different entities apart that shared the same name. The patent in it was filed in 2012 and granted in 2014. Google was also granted a … Continue reading How Google might Disambiguate Different Entities with the Same Names in Queries and Pages

Selecting Entities on Sites and Performing Tasks On Them Through Google

Visitors to a website may want to perform certain actions related to Entities (specific places or people or things) that are displayed to them on the Web. For example, at a page for a restaurant (an entity), a person viewing the site may want to create a reservation or get driving directions to the restaurant … Continue reading Selecting Entities on Sites and Performing Tasks On Them Through Google

Image Search and Trends in Google Search Using FreeBase Entity Numbers

Google is organizing more and more things in its index based upon entity numbers. I have a couple of examples for you that show how they are being used. It’s possible that you may have missed a reference to Freebase Entities in a Google Research Blog post from 2013. I missed it myself. The post … Continue reading Image Search and Trends in Google Search Using FreeBase Entity Numbers

Insightful Connections Between Entities on Google’s Knowledge Graph

We’re used to search engines matching the keywords we query, returning pages that contain those words. But what if search engines worked differently? It seems like search engines are starting to do that, with more direct answers to searches that show up as a fact, appearing at the top of a set of search results … Continue reading Insightful Connections Between Entities on Google’s Knowledge Graph

How Bing May Expand Queries Based upon Finding Entities Within them

“Examples of entity graphs include Microsoft Corporation’s Satori and Google’s Knowledge Graph, or Facebook’s semantic graph.” A Microsoft patent application was published at the World Intellectual Property Organization this week on Semantic Search issues that describe how Microsoft’s Understanding of Entities may influence the search results you might see at Bing. As a Microsoft patent … Continue reading How Bing May Expand Queries Based upon Finding Entities Within them