In the last installment of this series, we looked at how Google may be using phrase based indexing to use the fact that many phrases often tend to co-occur with other phrases within the content of web pages, to re-rank those pages. When we look at phrases, we also need to drill down to a … Continue reading 10 Most Important SEO Patents: Part 6 – Named Entity Detection in Queries
When we talk about how web sites are related, it’s not unusual for us to talk about links between sites and pages. Google pays a lot of attention between such links, and they are at the heart of one of its most well known ranking signal – PageRank. PageRank is now more than 15 years … Continue reading Entity Associations with Websites and Related Entities
Most of us searchers and site owners and search engine optimizers are familiar with Google’s Link Graph, and how Google uses the connections between websites to help in ranking pages on the Web. In part, Google looks at the relevance of the content of a page compared to a query that a searcher enters at … Continue reading Finding Entity Names in Google’s Knowledge Graph
A compositional query may be aimed at providing a data point to identify another related data point as an answer or solution to that query. For example, the following two queries are compositional queries and focus upon an answer at a fixed location or a fixed point of time: [Starbucks near San Francisco Airport] [Films … Continue reading How a Search Engine Might Use Entities to Respond to Compositional Queries
When specific people, places, and things show up in queries or in web pages, that can be a signal to search engines to do something special in the results that they show. How prepared are you to understand and anticipate how the search engines treat them? Do you have a strategy in place? Named entities … Continue reading Do You Have a Named Entity Strategy for Marketing Your Web Site?
Does Google favor big brands when showing search results? That question has been bandied about on the Web for a while, but the answer may be more complicated than just a matter of brands. The question arose this morning on Malcolm Coles’ blog, in his post Google treating brand names in search terms as site: … Continue reading Not Brands but Entities: The Influence of Named Entities on Google and Yahoo Search Results
When I talk about, or write about entities, it’s normally in the context of specific people, places, or things. Google was granted a patent recently which discusses a different type of entity, in a more narrow manner. These entities are referred to as “search entities”, and the patent uses them to predict probabilities and understand … Continue reading Relationships between Search Entities
Search engines are hard at work transforming the Web from a place of words to a place of people, places, and things. An Ars Technica article from earlier this month, How Google and Microsoft taught search to “understand” the Web, discusses this evolution of the web, though I think they see this trend incorrectly as … Continue reading Search Engines and Entities