About SEO by the Sea

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SEO by the Sea Blog

The SEO by the Sea blog, in San Diego, California, helps you to learn from information directly from the search engines such as patent filings and whitepapers, to:

  • Uncover some of the assumptions and processes behind how search engines work
  • Keep an eye on how search engines rank web pages, and
  • Determine whether the search engines might have some surprises for us in the future.

My name is Bill Slawski. I am the president and founder of SEO by the Sea. I have been doing SEO and internet marketing consulting professionally since 1996.

On the stage of Ballroom B at the Raleigh Convention Center, presenting on SEO and social media

SEO Services

SEO by the Sea provides SEO services to help make it easier for sites to be found on the Web, and easier for those sites to be used once they’ve been found. Those services are backed by:

  • Years of experience
  • Research into search engine patents and white papers
  • Experimentation, and
  • Studying the way that web sites and search engines interact

SEO by the Sea uses a professional, ethical, and proactive approach to help websites and their intended audiences find each other.

The SEO by the Sea blog was originally started in 2005 to inform people about a grassroots gathering of people interested in internet marketing and search engines in Havre de Grace, Maryland. I was watching sails bobbing up and down on the Chesapeake Bay when the name came to me.

Concord Point Lighthouse, which sits at the mouth of the Susquehanna River in Havre de Grace.

The site has evolved into a place where I write about search-related research and patents, and also cover search engine optimization and other topics. I have been reading and writing about patents and whitepapers from search engines such as Google, Bing, and Yahoo since 2005.

SEO by the Sea is committed to offering information as accurately and helpfully as possible while remaining civil as well as fair and impartial.

About Bill Slawski, President of SEO by the Sea

I have a Bachelor of Arts Degree in English from the University of Delaware, and a Juris Doctor Degree from Widener University School of Law. I worked for the highest level trial Court in Delaware, Superior Court of Delaware, for 14 years as a court manager and administrator, and as a technologist/management analyst.

In the mid-1990s, while I was working for the Court, I helped a couple of friends put together a website for an online business they were starting. One had been seeking a new employment direction while the other had an empty office in the house he was renting for his legal practice. The first friend had taught me how to build my own personal computer using original equipment parts, and I paid the favor back by picking up a “Learn HTML in 2 Weeks” book and helped to build a website for the new business. I continued to update the site, promoted it, and increase its visibility online for more than a decade. Shortly after launching the site, AltaVista came out, and we decided to see if we could get it in there too. We were able to, and I was hooked on doing SEO. That is when I first began doing SEO. I started working on and promoting other sites as well.

I found myself intrigued by search engines, by usability, and by how people navigate around and explore web pages. I continued my efforts performing SEO and internet marketing part time until 2005 when I left the Court to work for an online marketing agency full time. Since then, I have worked on a wide variety of sites, including pages for Harvard Business School, Johns Hopkins University, The American Psychological Association, Baltimore.org, Zurich NA, Comcast, and Fearnet helping them to be more easily found on the Web.

I’ve also been a founder and administrator for one of the best-known forums about internet marketing and usability at Cre8asite Forums, as well as a contributing author for a couple of the most well-known sites online about search engine marketing, Search Engine Watch, and Search Engine Land. I have also written articles for the print publications Website Magazine, Search Marketing Standard, and Target Marketing.

I’ve had the opportunity to speak at industry conferences such as Search Engine Strategies (SES), Search Marketing Expo (SMX), SearchLove, Advanced Local U (keynote speaker), Digital Marketing for Business Conference, SemTechBiz, Webmaster World’s Pubcon , and the Internet Summit in Raleigh, about topics such as search engine algorithms, universal and blended search, personalization in search, search and social, duplicate content problems, semantic search and knowledge bases.

SEO by the Sea is located in Carlsbad, California.

I look forward to hearing from visitors to this site and welcome any suggestions or ideas for the blog, and any inquiries from people who might be interested in working together.

Please feel free to contact me. My contact information is:

Bill Slawski,
President
SEO by the Sea
2352 Caringa Way, Unit B
Carlsbad, California 92009
(442) 244-0941

SEO Speaking Engagements

  • New York Search Engine Strategies Conference on February 28, 2006 on Search Algorithm Research
  • San Jose Search Engine Strategies Conference on August 8, 2006 on Search Algorithm Research
  • Pubcon Las Vegas on November 14, 2006 on Duplicate Content Issues
  • San Jose Search Engine Strategies Conference on August 20, 2007 on Universal & Blended Vertical Search
  • Pubcon Las Vegas on December 4, 2007 on SEO 101 – The Timeless and Classic Hits
  • Pubcon Las Vegas on December 4, 2007 on Universal and Personal Search – This Changes Everything
  • Internet Summit, Raleigh, NC, on November 16, 2011, on Next Level SEO: Social Media Integration
  • SMX East 2012, New York, on October 2, 2012, on Google Will not go Gentle into that Good Night: Project Glass
  • SMX East 2012, New York, on October 3, 2012, on From Authorship To Authority: Why Claiming Your Identity Matters
  • Advanced LocalU Keynote, Baltimore,on March 9, 2013, on The Future of Search
  • SEO Event at the Search Church, Philadelphia,on March 15, 2013, on Search and Social Patents for 2012 and Beyond
  • Digital Marketing for Business, Raleigh, NC,on April 15, 2013, on The Future of Search
  • SearchLove Boston, on May 20, 2013, on The Future of Search
  • SemTech, San Jose, California, August 19-21, 2014, On Semantic Search
  • SMX East, New York, On Sept. 30-Oct 2, 2014 On Hummingbird and the Entity Revolution
  • Pubcon, Las Vegas, Nevada, October 7-9, 2014, On Semantic Web, Knowledge Graph, and Other Changes to SERPS
  • SMX West, San Jose, California, March 3-6, 2015 On The Growth Of Direct Answers: How Should SEOs React?
  • Pubcon, Las Vegas, Nevada, October 5-8, 2015, On Evolution of Search
  • Pubcon, Las Vegas, Nevada, October 10-13, 2016, On Knowledge Panels: Rich Snippets and Semantic Markup
  • NextCon16, Scottsdale, Arizona, November 14-16, 2016, On Excelling at Organic Search & Roundtable: The Marketing Leadership Power (almost) Hour
  • Raleigh SEO Meetup, Raleigh, NC., October 17, 2017, Next Level SEO Strategies
  • Pubcon, Las Vegas, Nevada, November 6-9, 2017, Semantic Markup Basics and Topic Modeling in a Semantic Web
  • SMX Advanced 2018, Seattle, Washington, June 11-13,, 2018, Schema, Structured Data and Scattered Databases such as the World Wide Web
  • Pubtelligence: London, October 23, 2018. SEO & Cutting Through The Noise
  • SMXL Milan, November 7, 8, 2018. Guidelines and Best Practices for Successful SEO and Birds of a Feather: Troubleshooting, Disputing & Confuting

SEO Interviews/Presentations

Reddit [AMA] I am Bill Slawski and I’ve been doing SEO since AltaVista and Google were born, and Write about Google Patents regularly.

The Business Blast Podcast: Bill Slawski, SEO by the Sea

Cognitive SEO The Google Patents & Ranking Factors that Will Change SEO with Bill Slawski

The Recipe for SEO Success: Knowledge Graph 101: What is it and how to make it work for your business

SureOak: Bill Slawski on Google Patents and What We Can Learn From Them

Search Engine Roundtable: Bill Slawski – The Search Community Honors You

DFWSEO: Bill Squared: Time to Get Your SEO On

Schemaapp: Interview with Bill Slawski – Google Patents and the Future of Search

Sunita Biddu: Interview with Bill Slawski on SEO

Seolium: Interview with Bill Slawski – Inside Google’s mind

Search and Social: Understanding Google RankBrain

Cemper’s Link Building & SEO Podcast: EN33 Bill Slawski

White Hat SEO: AMA Session with Bill Slawski (Episode 1)

Edge of the Web: EP 240: The Latest Google Patents w/Bill Slawski | Edge of the Web

Dan Shure: 079: A Journey Through Google’s Most Significant Search Patents (Part 2) w/Bill Slawski

Dan Shure: 076: A Journey Through Google’s Most Significant Search Patents (Part 1) w/Bill Slawski

Chase Reiner: 2017 SEO Interview With Bill Slawski

Easy Grouper: Bill Slawski: The Mobile Pro Project

Search Engine Journal: Putting Together an SEO Audit: An Interview with Bill Slawski

Business Growth Digital Marketing: SEO expert interview with Bill Slawski – Google Patents, Knowledge Graph and more!

SETalks: Interview with the Patent Guy, Bill Slawski

Web Pro News: SEO Vet Bill Slawski On Google’s Knowledge And Answers

Search Marketing Standard: Patent Guru: How Bill Slawski Gets SEO Advice Directly From Search Engines (Part 1)

Search Marketing Standard: Patent Guru: How Bill Slawski Gets SEO Advice Directly From Search Engines (Part 2)

SEO Copy Writing: SEO by the Sea’s Bill Slawski discusses the Semantic Web

Stone Temple Consulting: Search Engine Patents and Panda

Raven Tools: Interview with SEO’s Google Patent Watcher, Bill Slawski

Bruce Clay: SMX West Speaker Series: SEO by the Sea’s Bill Slawski on Google Direct Answers

Optilocal: Interview with Bill Slawski

Search Talk Live: Google Patent and SEO Expert Bill Slawski

Stone Temple: Bill Slawski Podcast with Eric Enge

Reddit: [AMA] I am Bill Slawski and I’ve been doing SEO since AltaVista and Google were born, and Write about Google Patents regularly.

Moz: All Links are Not Created Equal: 10 Illustrations on Search Engines’ Valuation of Links

Search Marketing Standard: Patent Guru: How Bill Slawski Gets SEO Advice Directly From Search Engines (Part 1)

Search Marketing Standard: Patent Guru: How Bill Slawski Gets SEO Advice Directly From Search Engines (Part 2)

Other Profiles

GoFishDigital Blog Posts

Search Engine Land Posts

Bill Slawski Google+

Other Profiles for SEO by the Sea:

Mapquest: SEO by the Sea
Yelp: SEO by the Sea
Yellowpages: SEO by the Sea
LinkedIn: SEO by the Sea
Manta: SEO by the Sea
Facebook: SEO by the Sea
FourSquare: SEO by the Sea
Whitepages: SEO by the Sea
Busquedalocal: SEO by the Sea
b2byellowpages: SEO by the Sea
local: SEO by the Sea
Yellow Place: SEO by the Sea
hub biz: SEO by the Sea
Lescartes: SEO by the Sea

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