Google was granted a patent yesterday on Blog Search, and how the search engine might filter blog posts out of blog search based upon a number of factors. The patent was originally filed in 2006, and it’s the first patent filing I’ve seen from Google that uses the term “splog.” The screenshot from the patent … Read more How Google Might Filter Blog Posts from Google Blog Search
I don’t know who said that novelists read the novels of others only to figure out how they are written. I believe it’s true. We aren’t satisfied with the secrets exposed on the surface of the page: we turn the book around to find the seams. In a way that’s impossible to explain, we break … Read more Better Blogging Lessons from Dead Tree Authors and Cereal Boxes
I often write blog posts with large walls of text, rarely adding images to the words that I post to these pages, and I think that’s a mistake. A meaningful image can draw the eye, capture the imagination, and often explain more in a single glance than hours of reading and reflection; there is value … Read more Using Blog Images in Posts
One of the challenges facing someone when they first decide to start a blog is figuring out what to write about, whom to write for, and how to incorporate blogging into their daily routine. This is true for businesses to decide to add a blog to their website as well. Coming up with a blog … Read more Small Business Blogging Content Strategies
Interested in finding a blog about a particular topic or place, rather than individual blog posts? A recent change with Google’s blog search is intended to make it easier to do so. The timing of the change interestingly corresponds to the granting of a Google patent on how Google may index and retrieve blogs last … Read more How Does Google Rank Blogs?