I am on the first week of my move from Northern Virginia to Carlsbad California, and I got to witness a historical local event last night. A sign was installed along a highway that goes along the Pacific Coast and through towns as it winds through the way. It’s something of a replica of a sign naming the Village of Carlsbad that was around approximately 100 years ago.
Last night, the town celebrated the lighting of the new sign, for the first time.
I’ve decided that it’s time for something of a change at SEO by the Sea, and so I am introducing Patent Free Fridays to the blog.
Patent Free Fridays do not always have to happen on a Friday, but they do have to be patent free, at least if they don’t involve a patent that is from a search engine or a tech company. If I find a patent about how to make a better snowman (and there are a few out there), I might use it for patent free Friday.
If I write about finding out that an inventor in my town patented a flying motorcycle, and that I’ve now developed a habit of looking into the sky every time I walk out of my cottage, that could be a good patent free Friday post. Unfortunately rumor has it that he passed away (I don’t know if he was in an accident), but I don’t know if he had a protege or not, so I’m going to keep looking.
If I have an idea for an invention, and I write it up in a patent style, that also fits into patent free Fridays.
Something was missing, and I didn’t exactly know what it was. Around a year or so ago, I joined a big agency, and that gave me a chance to look at a lot of sites, provide in-depth consultation audits for a number of clients, perform monthly strategy reviews for others, inform the sales team on issues that might be helpful to address in proposals, and help other SEOs within the company when they asked for it.
I enjoyed doing these things, but there was something missing. I enjoyed working with the crew that I worked with as well. It’s great to work with people who are excited about the Web and about learning and growing. I’m now going to be working with a new crew who are filled with excitement and energy and innovation.
Understanding processes and improving upon them to work smarter can result in lower costs, better outcomes, and less friction between participants. This is true with projects involving websites and SEO, and it’s true with most businesses. As an SEO, there are a lot of things I work upon to try to make a website better. That tends to bleed over into other things as well.
I was thinking back to some changes at the court I worked a few years ago which provide some good examples of how focusing upon processes can bring about positive changes.
Where’s the Bail Money?
Back when I was an employee of one of the Courts of Delaware, a number of Courts and State Agencies joined together to bring a new case management software system to the State’s Courts that would help to:
This past October, an Official Google Blog post, What we’re driving at, introduced Google’s efforts to bring self driving cars to the world. The post told us:
So we have developed technology for cars that can drive themselves. Our automated cars, manned by trained operators, just drove from our Mountain View campus to our Santa Monica office and on to Hollywood Boulevard.
They’ve driven down Lombard Street, crossed the Golden Gate bridge, navigated the Pacific Coast Highway, and even made it all the way around Lake Tahoe.
All in all, our self-driving cars have logged over 140,000 miles. We think this is a first in robotics research.
Stop, close your eyes, and take a moment to think about your home, without water faucets, without showerheads, without garden hoses, and without toilets. We use water to drink, to clean, to cook, to grow things, to cool our cars, to do countless things that we often take for granted, because we have easy access to one of the most abundant, and most precious resources in the world.
Imagine instead that your only easy access to water was from a dirty irrigation ditch, like in the photo below from a New Mexico back in the 1930s.
Or imagine that you lived in Washington, DC, and your only source of water was a backyard faucet shared by a number of homes, as shown in this image from 1935:
We often take time for granted, and how our perspectives of our past, present, and future can shape our lives.
How we plan for the future, how creative we are in the present, and how our past can influence our moods and attitudes are topics covered in a book on the psychology of time that was published in August of this year.
The book, The Time Paradox, by Philip Zimbardo and John Boyd, helps to explain such things as why the D.A.R.E. “Just Say No To Drugs” effort to educate teens on drug abuse was a failure – it focused upon a small percentage of students who are future oriented rather than the many who are present oriented. (Perhaps the New D.A.R.E. will fare better.)
The authors of the book gave a presentation at Google on the topic, and it’s one of the best videos I’ve seen this year. I’m running out to get a copy of the book it’s based upon in a few minutes.