Back in September of 2009, I wrote a blog post that I titled Google’s 10 Oddest Patents. The first of those that I included in that list was one named Instrument for medical purposes, I included it mostly because Google was a search company, and it felt odd that Google would have a patent on a medical process. That one used “ultrasonic sound to investigate the structural makeup of biological tissue in organs and vessels.”
Times have changed, and since that time, Google has restructured and put itself under a holding company structure with the name Alphabet running all elements of the company. A branch of the Company had evolved that was being referred to as “Google Life Sciences,” and it changed names recently as well, to Verily Life Sciences.
What role and what kind of impact might these new subsidiary have? I was wondering if Google would make changes to the patent assignments it had made along with the name changes, and I was surprised to see them do so, where they assigned 148 patents to Verily Life Sciences on two different days. It’s an interesting list, and I’ve provided it here. They may technically have ownership under other patents as well, but this list points to a number that could possibly become products that the company offers to the public, after any government approval that they may need to pursue.
I am on the first week of my move from Northern Virginia to Carlsbad California, and I got to witness a historical local event last night. A sign was installed along a highway that goes along the Pacific Coast and through towns as it winds through the way. It’s something of a replica of a sign naming the Village of Carlsbad that was around approximately 100 years ago.
Last night, the town celebrated the lighting of the new sign, for the first time.
I’ve decided that it’s time for something of a change at SEO by the Sea, and so I am introducing Patent Free Fridays to the blog.
Patent Free Fridays do not always have to happen on a Friday, but they do have to be patent free, at least if they don’t involve a patent that is from a search engine or a tech company. If I find a patent about how to make a better snowman (and there are a few out there), I might use it for patent free Friday.
If I write about finding out that an inventor in my town patented a flying motorcycle, and that I’ve now developed a habit of looking into the sky every time I walk out of my cottage, that could be a good patent free Friday post. Unfortunately rumor has it that he passed away (I don’t know if he was in an accident), but I don’t know if he had a protege or not, so I’m going to keep looking.
If I have an idea for an invention, and I write it up in a patent style, that also fits into patent free Fridays.
Something was missing, and I didn’t exactly know what it was. Around a year or so ago, I joined a big agency, and that gave me a chance to look at a lot of sites, provide in-depth consultation audits for a number of clients, perform monthly strategy reviews for others, inform the sales team on issues that might be helpful to address in proposals, and help other SEOs within the company when they asked for it.
I enjoyed doing these things, but there was something missing. I enjoyed working with the crew that I worked with as well. It’s great to work with people who are excited about the Web and about learning and growing. I’m now going to be working with a new crew who are filled with excitement and energy and innovation.
Understanding processes and improving upon them to work smarter can result in lower costs, better outcomes, and less friction between participants. This is true with projects involving websites and SEO, and it’s true with most businesses. As an SEO, there are a lot of things I work upon to try to make a website better. That tends to bleed over into other things as well.
I was thinking back to some changes at the court I worked a few years ago which provide some good examples of how focusing upon processes can bring about positive changes.
Where’s the Bail Money?
Back when I was an employee of one of the Courts of Delaware, a number of Courts and State Agencies joined together to bring a new case management software system to the State’s Courts that would help to:
This past October, an Official Google Blog post, What we’re driving at, introduced Google’s efforts to bring self driving cars to the world. The post told us:
So we have developed technology for cars that can drive themselves. Our automated cars, manned by trained operators, just drove from our Mountain View campus to our Santa Monica office and on to Hollywood Boulevard.
They’ve driven down Lombard Street, crossed the Golden Gate bridge, navigated the Pacific Coast Highway, and even made it all the way around Lake Tahoe.
All in all, our self-driving cars have logged over 140,000 miles. We think this is a first in robotics research.