Information about events, conferences, and gatherings involving search, seo. technology and the Web.
This is where I will write about conferences and events that I attend, and include photos to show what takes place at such events, and where they take place.
This summer, Google was granted a patent that describes how the search engine might rank events based upon data that might indicate the popularity of those events, without relying on things such as the number of links pointed to pages about those events. The patent involves ranking events that occur in physical locations.
Examples of the kinds of events talked about in this patent include such things as music concerts, art exhibits, and athletic contests, all happening for specified periods of times at specified physical locations, such as concert halls, galleries, stadiums, or museums.
Since many events in a geographic region can happen at the same time or at overlapping times, interested individuals may at times find it difficult to determine which events to attend. For example, individuals may be unaware that events of interest are scheduled to occur or may have difficulty identifying the most interesting events when multiple events are occurring.
This ranking events patent lays out a general process flow to describe how the method in the patent works. It starts with receiving data about a physical location, and events taking place there during a certain time period and computing signal scores for those events based upon things such as a mention of the event and a popularity score for the event based upon those signal scores.
At this year’s Pubcon 2016, my presentation was about how I had added Knowledge panels, Sitelinks, Featured Snippets and information from the Google Search API into client’s Site Audits.
I had been doing this because Search Results at Google and at Bing have started showing off information about businesses and site that includes knowledge panel information and richer snippets. I thought it made sense to capture information that Google might be showing off that represented sites, and provide some recommendations that might help improve how those looked at what kind of information they contained. The presentation is:
Knowledge panels may be enhanced because of a verified Google MyBusiness listing, a Wikipedia Entry, a Freebase Entry (now terminated by Google), a Wikidata Entry. This Google Developers page provides more details:
As we approach the celebration of the 4th of July, I thought it might be interesting to share a request for information made to the US Federal Register and a post on the Whitehouse blog. The US government is interested in what Artificial Intelligence might mean to the people of the United States, and how we could learn about it more. To find out, they are asking for comments by July 22, 2016.
The Semantic Web is making an even stronger appearance recently at Google than it has in the past. With knowledge panels, carousels listing all kinds of things (and people and places), structured snippets merging query answers with question answers into a single snippet, OneBoxes of many different kinds, and even Hummingbird responding better to longer and more complex queries, it’s the future of Google.
I’m presenting on it this morning at the Javit’s Center in Manhattan at SMX (Search Marketing Expo) East, in a session titled “Hummingbird and the Entity Revolution”
I included a number of links and references within the presentation that we didn’t visit or spend time on, for anyone who might want to visit those for more details. The basic premise behind my presentation was that Social Media has changed the expectations of searchers and the search engines have had no recourse but to change in response, and SEO likewise is evolving to meet those expectations.