At this year’s Pubcon 2016, my presentation was about how I had added Knowledge panels, Sitelinks, Featured Snippets and information from the Google Search API into client’s Site Audits.
I had been doing this because Search Results at Google and at Bing have started showing off information about businesses and site that includes knowledge panel information and richer snippets. I thought it made sense to capture information that Google might be showing off that represented sites, and provide some recommendations that might help improve how those looked at what kind of information they contained. The presentation is:
Knowledge panels may be enhanced because of a verified Google MyBusiness listing, a Wikipedia Entry, a Freebase Entry (now terminated by Google), a Wikidata Entry. This Google Developers page provides more details:
As we approach the celebration of the 4th of July, I thought it might be interesting to share a request for information made to the US Federal Register and a post on the Whitehouse blog. The US government is interested in what Artificial Intelligence might mean to the people of the United States, and how we could learn about it more. To find out, they are asking for comments by July 22, 2016.
The Semantic Web is making an even stronger appearance recently at Google than it has in the past. With knowledge panels, carousels listing all kinds of things (and people and places), structured snippets merging query answers with question answers into a single snippet, OneBoxes of many different kinds, and even Hummingbird responding better to longer and more complex queries, it’s the future of Google.
I’m presenting on it this morning at the Javit’s Center in Manhattan at SMX (Search Marketing Expo) East, in a session titled “Hummingbird and the Entity Revolution”
I included a number of links and references within the presentation that we didn’t visit or spend time on, for anyone who might want to visit those for more details. The basic premise behind my presentation was that Social Media has changed the expectations of searchers and the search engines have had no recourse but to change in response, and SEO likewise is evolving to meet those expectations.
Initial nominations for The First Annual Semmys Awards, honoring individual blog posts & articles in the Search Engine Marketing Industry, came out last week.
SEO by the Sea was honored with 14 nominations in 6 different categories amongst that initial group. The initial nominations will be reviewed by judges chosen from the Search Engine Marketing Industry, and reduced to a smaller amount.
From there, public voting on the finalists will happen. I don’t believe that any dates have been set yet for voting.
I’d like to congratulate everyone who has been nominated.
Every business has the potential to gather an incredible amount of data, and a business like Yahoo can be an extreme case.
What kinds of things can you do with that data? Where do you even begin? What interesting patterms might you find in very large databases? How can that data be used within your business processes? What does it mean for blogs, and photosharing sites, and social search?
What does the use of that data mining mean to searchers, and to advertisers?
At the KDD 07 conference (Knowledge Discovery and Data Mining) in San Jose this past August, Usama Fayyad, Yahoo’s Chief Data Officer and Executive Vice President of Research & Strategic Data Solutions presented on a couple of topics, and was interviewed, and videos from those are now available on the Web.
The videos present a unique perspective of how Yahoo uses data mining in its everyday business (including advertising), and presents interesting looks at knowledge discovery and data mining itself, especially when it needs to scale to very large databases.