Ranking Events in Google Search Results

Ranking Events without Links

This summer, Google was granted a patent that describes how the search engine might rank events based upon data that might indicate the popularity of those events, without relying on things such as the number of links pointed to pages about those events. The patent involves ranking events that occur in physical locations.

Examples of the kinds of events talked about in this patent include such things as music concerts, art exhibits, and athletic contests, all happening for specified periods of times at specified physical locations, such as concert halls, galleries, stadiums, or museums.

Since many events in a geographic region can happen at the same time or at overlapping times, interested individuals may at times find it difficult to determine which events to attend. For example, individuals may be unaware that events of interest are scheduled to occur or may have difficulty identifying the most interesting events when multiple events are occurring.

This ranking events patent lays out a general process flow to describe how the method in the patent works. It starts with receiving data about a physical location, and events taking place there during a certain time period and computing signal scores for those events based upon things such as a mention of the event and a popularity score for the event based upon those signal scores.

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Knowledge Panels in Site Audits

At this year’s Pubcon 2016, my presentation was about how I had added Knowledge panels, Sitelinks, Featured Snippets and information from the Google Search API into client’s Site Audits.

I had been doing this because Search Results at Google and at Bing have started showing off information about businesses and site that includes knowledge panel information and richer snippets. I thought it made sense to capture information that Google might be showing off that represented sites, and provide some recommendations that might help improve how those looked at what kind of information they contained. The presentation is:

Knowledge panels may be enhanced because of a verified Google MyBusiness listing, a Wikipedia Entry, a Freebase Entry (now terminated by Google), a Wikidata Entry. This Google Developers page provides more details:

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The US is Asking for Help Understanding the Impacts of Artificial Intelligence

Artificial Intelligence, by Global Panorama. Some Rights Reserved
Artificial Intelligence, by Global Panorama. Some Rights Reserved

As we approach the celebration of the 4th of July, I thought it might be interesting to share a request for information made to the US Federal Register and a post on the Whitehouse blog. The US government is interested in what Artificial Intelligence might mean to the people of the United States, and how we could learn about it more. To find out, they are asking for comments by July 22, 2016.

Ed Felton, Deputy U.S. Chief Technology Officer wrote the following blog post about what the government would like to learn: How to Prepare for the Future of Artificial Intelligence. He tells us that the reason for the request for public input is to learn from a wide range of people about what we can do to become ready:

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Ranking in Google Since The Advent of The Knowledge Graph

Tonight, I am joining Barbara Starr in giving a two Person Presentation in San Diego, at the Courtyard San Diego in Old Town, titled Ranking in Google Since the Advent of the Knowledge Graph.

The presentation is a meetup cohosted by a few different local meetup groups:

The SEO San Diego Meetup
The SEM San Diego Meetup
The Lotico San Diego Semantic Web

The presentation for tonight’s meetup is:

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At SMX East; Presenting on Google and the Semantic Web

The Semantic Web is making an even stronger appearance recently at Google than it has in the past. With knowledge panels, carousels listing all kinds of things (and people and places), structured snippets merging query answers with question answers into a single snippet, OneBoxes of many different kinds, and even Hummingbird responding better to longer and more complex queries, it’s the future of Google.

I’m presenting on it this morning at the Javit’s Center in Manhattan at SMX (Search Marketing Expo) East, in a session titled “Hummingbird and the Entity Revolution”

msimmonds-smx-east

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The Integration of Social Media into Search Results and Rankings: Internet Summit 2011

I gave a presentation on SEO and Social Media at the Internet Summit 2011, in Raleigh NC yesterday, in an Advanced SEO session with Lindsay Wassell, Michael Marshall, and Markus Renstrom – head SEO of Yahoo! Daryl Hemeon has a nice write-up of the presentations at Advanced SEO – Internet Summit Day 2 Notes.

I included a number of links and references within the presentation that we didn’t visit or spend time on, for anyone who might want to visit those for more details. The basic premise behind my presentation was that Social Media has changed the expectations of searchers and the search engines have had no recourse but to change in response, and SEO likewise is evolving to meet those expectations.