How Google Might Ignore Insignificant Query Terms

insignificant query terms

Some terms in a query might be considered insignificant query terms. The most important step in doing keyword research is entering a keyword phrase into a search engine like Google, and seeing what results show up, and trying to understand why the pages that appear within results are there. If you can’t do that, then … Read more How Google Might Ignore Insignificant Query Terms

How Google May Identify Navigational Queries and Resources

navigational queries

What are Navigational Queries? I sometimes see people say that paid search is a great way to do keyword research for SEO, but I disagree with that statement. Paid search primarily focuses upon keywords that are transactional in nature – usually, the terms chosen are the kind that matches an intent to buy something, download … Read more How Google May Identify Navigational Queries and Resources

Keywords and Content and Search Suggestions from Time-Related Queries

Are You Paying Attention to Time-Related Queries? If you look up when the last five movies from Jim Carrey were released and were able to sneak a peek at Google’s query logs, you’d see that searches for Jim Carrey spiked on those dates. Same with Ben Stiller, Edward Norton, Leonardo Dicaprio, and Tom Hanks. We … Read more Keywords and Content and Search Suggestions from Time-Related Queries

Mindmapping Audiences and Tasks for Category and Keyword Development

Working Towards Keyword Development It’s been a while since my last Back to Basics post here, so I’m going to provide an example of one SEO task that can be a lot of fun if done right; the Keyword Development Process. It’s an exercise in Mind Mapping, and is the kind of thing that can … Read more Mindmapping Audiences and Tasks for Category and Keyword Development