Like organic search, one of the areas of search that brings a lot of traffic to businesses is Local SEO and Maps.
There have been a number of patents that focus upon local search, and show that it is often about structured data and Semantic marketing.
This is an area where citations have as much value as links, and businesses are considered local entities.
When you optimize a site for a business, often optimizing it for organic search and for local seo providing two separate sets of signals that business can be found through.
One of the earliest patents involving local search at Google was about collecting structured data about local business entities from sources such as data aggregators, enterprise business sites, and local business directories, which has them focusing upon consistency between those data sources, which is a major concern for local SEO.
A Local search Google patent granted this week targets map spammers, who submit information about businesses to Google Maps, in a manner referred to as keyword stuffing, or more specifically keyword stuffed business names.
The patent attempts to find words submitted by business owners as titles for businesses names that trigger a surprisingness value for combinations of words within a business title to determine whether a business listing is legitimate or fraudulent.
Traditionally, in Google Maps, the ranking signals used by business listings to include those businesses in search results depend upon their distance from a searcher, how prominent a business might be on the web, and how relevant the title for a business might be to the query used in a search to find the business. But Often we see keyword stuffed business names in local search.
When someone searches for a business. Google Maps may show off prominent businesses based on the searcher’s location. This patent targets people who might use that information to attract people to unrelated websites, by faking information in business listings. This patent targets people trying to take advantage of the use of well-known businesses located in a specific area:
As the story tells us, Larry Page shut the program down after being concerned over how invasive it was. It would offer phone owners notices in Google Maps seconds after they entered a store that had electronic beacons set up in their store. After reading about the cancellation, I thought to share the patent so that you could learn what that was about. The patent is:
On June 23, 2015 Uber Technologies assigned 9 patents to Microsoft, in a transaction that was recorded at the United States Patent and Trademark Office (USPTO) on August 18, 2015.
These patents and their abstracts are listed below, and they link to full copies; all of them are related to Mapping, which was an area that Microsoft was supposedly going to be outsourcing to other companies, including Uber. I haven’t seen anything anywhere else that explains this transaction or says anything about the cost behind it.
I tried making sense of it by looking at articles about Uber and Microsoft, but they seemed to show a good relationship between the companies:
A Google patent application published in the last week describes how Google might be using Mobile data from phones to map indoor spaces, combining the technologies behind Behavio, with traffic monitoring from Zipdash to better understand indoor spaces that many people navigate through while carrying a mobile device that connects to the internet with wireless signals and carries sensor data that can indicate the location and movements of those devices.
We’ve all read about Google working to build self-driving cars, and I’ve written about Google building Google Maps programs to help people navigate to different places.
A Google patent application published this week takes a closer look at computers in cars, and the many sensors that are connected to those, and it discusses how automotive computing systems that include such things as:
…network based applications including navigation, voice search, media streaming capabilities, and the like.
The patent mentions On board diagnostics (OBD) standards in the automotive industry were made became available with engine computer systems that showed up in the 1980s.