Category: Mobile and Mobile Search Marketing

Apple has a new patent aimed at accelerating mobile Web pages. We’ve heard that from others elsewhere on the Web, and it’s beginning to look like a trend. Who wants faster web pages on their phones?

Probably everybody.

It’s become increasingly obvious to people doing Search Engine Optimization that improving the quality of websites has meant making pages of a site faster and mobile-device friendly as more people started accessing the internet through phones and tablets as their primary connection to the Web.

Both Google and Yahoo helped site owners by releasing tools that could be used to check upon how fast sites were. Google introduced the online tool Pagespeed for Insights, which details steps that a site owner could take to improve the speed of a site. Yahoo published a browser extension called YSlow that runs a site through a number of tests or Heuristics that measure things that could be changed or improved on a site to make it faster.

Continue reading “Meeting the Demands of a Faster Mobile-Based Web”

Will Google be transforming the way that we order from restaurants and other merchants such as pharmacists? A patent application published by Google this past week points to the possibility.

Google has been experimenting with showing menus from restaurants in its search results recently, and added them as reported in Search Engine Land on Friday – Now Official: Google Adds Restaurant Menus To Search Results.

The article seems more filled with questions than answers, such as where Google is getting the menu information, and even why they are publishing menu information. I suspect that a lot of restaurants will be be begging Google for ways to submit their latest menus in the near future.

Knowing what the menu might look like at a restaurant might make the difference between whether you will dine there, or drive past. For example, if I didn’t know better based on word of mouth, I wouldn’t begin to suspect that the Inn at Little Washington, in the middle of nowhere rural Virginia, might be one of the best restaurants in the United States. Here’s part of their menu:

Continue reading “Google’s Mobile Ordering Ahead Patent”

That phone in your pocket is filled with applications, with sensors to measure movement and the world around us, with communications tools that put us in touch with work, home, family, friends, service providers and strangers.

That phone in your pocket is poised to teach itself how to work better, based upon how you use it, which applications you run, and how you use it to communicate with others.

A patent granted to Google last week explores different ways that parts and pieces of your phone can communicate with each other to remember settings in different contexts, to re-rank information based upon location and time and place, under a mobile machine learning system.

Imagine, for instance, landing at San Francisco International Airport to visit your brother. As you step off the plane, your phone resets its location and displays time and weather information on its home page for San Francisco. You open your phone, and the number for your limo appears at the top, with your hotel next, and then your brother’s home number (it would show his work number if it were earlier in the day).

Continue reading “Google Granted Patent on Mobile Machine Learning”