When you optimize a site for the HTML Web and for the Semantic Web, you’re performing two different tasks that can complement each other, and both of them can be very helpful. But not if you forget whom you’re doing it for.
I had an opportunity to watch a Webinar a couple of weeks ago, and it was about using some software that looked at your messages on your pages and the words that you were using on landing pages and your advertisements, and suggesting semantically related terms to include in those landing pages and in your advertisements.
During the Webinar, we had the chance to ask questions, and I had noticed that the word “audience” hadn’t been mentioned once.
I asked about audiences.