How Google Might Determine Web Page Categories

web page categories

Six years ago, Google started showing sitelinks for the top results for many queries. In a recent Google live experiment, Google started showing expanded sitelinks in search results with tabs above those sitelinks showing categories. These experimental results were written about last week by the team at SEO Consult, in the post Google’s New SERP … Read more How Google Might Determine Web Page Categories

Would Google Offer Embedded Search Links to Site Owners?

There are a number of advertising services on the Web that offer contextual search link sevices, which identify terms on a site and embed links within them pointing to advertisers’ pages. A Google patent granted earlier this week describes a way that web site publishers could identify parts of their pages that they would allow … Read more Would Google Offer Embedded Search Links to Site Owners?

How Facebook Might Track Topics Supplied by Advertisers and Display Member Demographics Associated with those Topics

Is Facebook planning on sharing information about the words that people use on the site in messages, and demographics about the people behind those messages? A couple of patent applications published today at the US Patent and Trademark Office describe how the social network might analyze the messages of members, to identify popular topics and … Read more How Facebook Might Track Topics Supplied by Advertisers and Display Member Demographics Associated with those Topics

A Time and Season for Search: How Data Mining Can Influence Search Advertising

With more than 3 billion search queries a month, a search engine like Yahoo might be tempted to take a close look at, and analyze the data it receives in its search logs. That data might tell it what people tend to search for at different times of the day, and different days of the … Read more A Time and Season for Search: How Data Mining Can Influence Search Advertising

Paid Search Results and Query Expansion using Synonyms and Related Concepts

Search for “cheap cars” at Yahoo in the future, and you might see web search results and paid search results for terms like “job searches” or “bicycles” in the future, according to a recently published Yahoo patent application. If you’ve been keeping a close eye on Google search results lately, you’ve possibly noticed that sometimes … Read more Paid Search Results and Query Expansion using Synonyms and Related Concepts