SEO by the Sea

The New York Times takes a close and interesting look at advertising on Google in Google Wants to Dominate Madison Avenue, Too.

This long article touches on a number of issues involving Google, including the algorithm that runs their advertising system, the role of Google Base, privacy issues involved in personalizing advertisements, and more.

Somewhere at the intersection of trademark law, and rival businesses using their competitors’ trademarks as keywords in search engines sits companies like Google, who will sell those keywords to the highest bidder.

DestinationCRM.com takes a look at a lawsuit between business supply companies in Office Depot Sues Staples Over Google Ads.

Some interesting thoughts from a Gartner analyst in the article, on Google’s role in the dispute.