We can make your web site easier to find, and easier to use.
| By Bill Slawski, on March 23, 2012 One of the interesting features at Twitter is the near real-time trending topics section which enables you to see hot topics that are the subject of tweets. Twitter allows you to see tweets about these topics on a world wide scale, or nation wide, or even on a smaller regional scope. With Google Trends, you can see topics that are recently popular at the search engine as well. But many of those are popular topics over a period of hours or even days. What if instead you could see hot topics in Google searches in much shorter periods, such as over the last 5, 10, 15, 20 minutes? What if you could see these trending searches on a nation wide basis or for much smaller regions? I’d love to see what hot searches were taking place over the last half hour in my part of Virginia, for instance. A Google patent granted this week explores the topic, and describes such a hot query system. Method and system for displaying real time trends
Invented by Hiroshi Kuraoka and Takayuki Tei
Assigned to Google Inc.
US Patent 8,140,562
Granted March 20, 2012
Filed: March 24, 2009 Continue reading Google Near Realtime Hot Queries Patent By Bill Slawski, on February 16, 2011 A couple of years back, Google was granted a patent on an approach to identifying synonyms by looking at and comparing queries that searchers used to find information. The patent was Determining query term synonyms within query context, and I covered it in my post How Google May Expand Searches Using Synonyms for Words in Queries. A month or so after that patent was granted and I wrote my post, Google researcher Steven Baker published a blog post at the Official Google Blog titled Helping computers understand language, where he announced that Google would start including synonyms for query terms in search results when the search engine thought that the synonym was a good match for a query term. 
Car Mechanic or Auto Mechanic or Both?
Continue reading More Ways a Search Engine Might Identify Synonyms to Expand Queries With By Bill Slawski, on October 8, 2010 The meaning behind search queries can shift over time, with some results being more relevant at different times of the year, and others becoming meaningful seemingly out of nowhere. Search for “Independence Day,” around July 4th and chances are you want to learn about the holiday in the United States. Do the same search around August 15th, and you may be more likely to want to learn about the holiday in India. The same search back on July 3, 1996 might have been about the Will Smith movie of the same name. An earthquake in one part of the world might quickly trigger many searches for more information around the globe. Search engines tend to be oblivious to those types of changes, or at least they used to be. We’re seeing more “news” items making their way into Web search results pages for topics that are timely and reported upon in the media. Continue reading Does Bing Time Shift Search Results? By Bill Slawski, on September 22, 2010 Google has received a great deal of attention recently for immediate updates to search results while searchers type query terms into the Google search box. Yahoo was granted a patent on a similar process this past March, but there seems to be a difference in Yahoo’s approach to Instant Search. Instead of updating search results for every letter typed for a query, the Yahoo process may only show updates when Yahoo believes those might provide meaningful results to a viewer, before a query is fully formed. Some of the recent discussion about Google Instant has pointed out that Yahoo had developed an “Instant Search” back in 2005, though Yahoo’s Instant Search never made it to Yahoo’s main search page the way that Google’s has now. Would Yahoo bring Instant Search to their display of search results, even with Bing powering the search database behind Yahoo? Shashi Seth, the Senior Vice President of Yahoo! Search Products, hinted at the possibility about ten days ago in a Yahoo! Search Blog post, Back to the Future: Innovation is Alive in Search The patent is: Continue reading Could Yahoo Launch a Smarter Instant Search? By Bill Slawski, on September 1, 2010 About ten days ago, Rob Ousbey posted a video on his blog showing Google streaming updates to search results as he typed letters into a search box. As he typed out his query, not only did he see a dropdown of suggested queries, but the search results themselves actually changed as he added letters. According to the comments in his post, Live Updating Google Search Results, these kind of streaming live results have been available through Google’s Ajax Search API for a while, but Rob’s post was the first documentation of Google testing the approach live on their own site. The first mention I’ve seen of Google immediately updating search results as someone typed their query was in a Google patent filing that I wrote about back in 2005, Can Google Read Your Mind? Processing Predictive Queries. But Google isn’t the only one to file a patent on automatically updating search results. Apple was granted a patent this week on a very similar process: Continue reading Apple to Take on Google in Showing Immediate Search Results? By Bill Slawski, on August 19, 2010 Does Google favor big brands when showing search results? That question has been bandied about on the Web for a while, but the answer may be more complicated than just a matter of brands. The question arose this morning on Malcolm Coles’ blog, in his post Google treating brand names in search terms as site: searches? after Malcolm very astutely discovered certain sets of search results showing more that 2 results from the same domain. Rather than just looking for brands, it’s more likely that Google is trying to understand when a query includes an entity – a specific person, place, or thing, and if it can identify an entity, that identification can influence the search results that you see. I’ve written about the topic before, when Google was granted a patent named Query rewriting with entity detection back in May of 2009, which I covered in Boosting Brands, Businesses, and Other Entities: How a Search Engine Might Assume a Query Implies a Site Search. Continue reading Not Brands but Entities: The Influence of Named Entities on Google and Yahoo Search Results By Bill Slawski, on August 18, 2010 When someone performs a search at a search engine they tend to use only a handful or less words to try to find information about a topic. That presents a search engine with the challenge of trying to find web pages and other results in response and attempting to understand the intent behind that search. If someone enters “new york pizza sunnyvale” (without the quotation marks) into a search box at Google or Yahoo or Bing, it’s not quite clear whether they are looking for: (1) pizza in New York, in a neighborhood or area referred to as Sunnyvale, (2) New York style pizza in a place called Sunnyvale, (3) a place called “New York Pizza,” in Sunnyvale, or (4) some other result. One approach that could be followed to try to understand the intent behind a query like this is to break down the words in the query into entity types, and apply labels to those entities. With the “new york pizza sunnyvale” example, that could be done a few ways: [new york pizza]/food [sunnyvale]/location
[new york pizza]/business [sunnyvale]/location
[new york]/location [pizza]/food [sunnyvale]/location Continue reading How a Search Engine Might Interpret Ambiguous Queries through Entity Tags By Bill Slawski, on July 19, 2010 A search engine might use two sets of indexes – one for query terms that tend to show up in more searches and on more web pages, and another larger index that includes queries that aren’t searched for as much by searchers and don’t appear on many web pages. By showing results for some terms only from a smaller index, information about pages which include those terms can be retrieved quicker by a search engine. How would a search engine know which queries to search for in the smaller main index, and which to search for within that larger index? I’ve written in the past about a patent on an extended index from Google, as well as a patent on a supplemental index from Microsoft, and both patents focused mostly upon how those indexes might be set up. Continue reading Head URLs and Tail URLs and Bing’s Supplemental Index? Page 1 of 1012345»10...Last » | Change Language
SEOby the Sea  To find out about professional search engine optimization (SEO), consulting and internet marketing services, for your site or business contact Bill Slawski at: SEO by the Sea84 Washington St Warrenton, VA 20186 9am - 5pm (EST) Social Networks for Bill Slawski:    |
Recent Comments