Search Engine Optimization tips and strategies and information, from SEO by the Sea, to help make your website easier to find, and rank in search results.
Search Engine Optimization is marketing within the framework of the Web. Having an understanding of how Search Engines might crawl and index pages on the web, and rank content from those pages can help a site rank better in Search Results.
Many of the posts in this category focus upon search engine optimization, and different processes that search engines might use to improve the quality of search results for organic search and other types of search verticals.
Sura gave up on her debugging for the moment. ‘The word for all this is ‘mature programming environment.’ Basically, when hardware performance has been pushed to its final limit, and programmers have had several centuries to code, you reach a point where there is far more signicant code than can be rationalized. The best you can do is understand the overall layering, and know how to search for the oddball tool that may come in handy ‘take the situation I have here’ She waved at the dependency chart she had been working on ‘We are low on working fluid for the coffins. Like a million other things, there was none for sale on dear old Canberra. Well, the obvious thing is to move the coffins near the aft hull, and cool by direct radiation. We don’t have the proper equipment to support this so lately, I’ve been doing my share of archeology. It seems that five hundred years ago, a similar thing happened after an in-system war at Torma. They hacked together a temperature maintenance package that is precisely what we need.
We know that Google doesn’t penalize duplicate pages on the Web, but it may try to identify which version it prefers to other versions of the same page.
I came across this statement from Dejan SEO on the Web about duplicate pages earlier this week, and wondered about it, and decided to investigate more:
If there are multiple instances of the same document on the web, the highest authority URL becomes the canonical version. The rest are considered duplicates.
The above quote is from the post at Link inversion, the least known major ranking factor. (it is not something I am saying with my post. I wanted to see if there might be something similar in a patent. I found something closer, but it doesn’t say the same thing that Dejan predicts
This new patent is about “Combined content. What does that mean exactly? When Google patents talk about paid search, they refer to those paid results as “content” rather than as advertisements. This patent is about how Google might combine paid search results with organic results in certain instances.
The recent patent from Google (Combining Content with Search Results) tells us about how Google might identify when organic search results might be about specific entities, such as brands. It may also recognize when paid results are about the same brands, whether they might be products from those brands.
In the event that a set of search results contains high ranking organic results from a specific brand, and a paid search result from that same brand, the process described in the patent might allow for the creation of a combined content result of the organic result with the paid result.
Added: July 16, 2019 A Google Search Engineer on a thread at Hacker News told the world that Google stopped using the Stanford Version of PageRank back in 2006, which Barry Schwartz reported upon at Search Engine Roundtable in the post Former Google Engineer: Google Hasn’t Used PageRank Since 2006 That search engineer was Jonathan Tang, who has been an inventor on at least one Google Patent in the past. Tang stated in a longer post the following:
The comments here that PageRank is Google’s secret sauce also aren’t really true – Google hasn’t used PageRank since 2006. The ones about the search & clickthrough data being important are closer, but I suspect that if you made those public you still wouldn’t have an effective Google competitor.
He told us this about the change away from that version of PageRank: