Timing is everything. On Monday, I was asked if I would give a presentation at the Internet Summit 2011 in Raleigh, NC on November 15th and 16th on an advanced SEO topic. I thought about it, and agreed, and decided to give a presentation on how social media has been transforming search on Tuesday night. On Thursday morning, Google delivered a present in the form of a Blog post at the Official Google Blog titled Giving you fresher, more recent search results.
The title for my presentation is “Next Level SEO: Social Media Integration” and the basic premise is that social media has changed the expectation of searchers. Searchers want fresher content, they want to see what their friends and contacts have to say, and they want access to experts and authority figures and their thoughts on timely events and news. Search engines have no recourse but to respond.
I didn’t see the Google blog post until yesterday afternoon, and quickly wrote up some of my thoughts at Google Plus regarding Fresher Results at Google? There are a number of other very thoughtful reactions to the change, and I thought I might point those out, and maybe expand upon my thoughts from yesterday.