Two Microsoft papers being presented at this week’s SIGIR’10 conference in Geneva, Switzerland explore the topics of Search Trails – The pages that a searcher travels through after performing a search for a query before reaching a final destination page.
The idea of delivering searchers to a final destination page, a page where previous searchers for a specific query often end up at before they either stop searching, or changed the focus of their search, is something that Microsoft has explored in the past.
I wrote about a patent filing from Microsoft a couple of years ago which explored how user behavior signals, such as how searchers browsed through pages to find information might be used to rerank search results. The post, Search Trails: Destinations, Interactive Hubs, and Way Stations, took a look at how search trails – the pages browsed between an initial query and a final page visited, might offer useful query suggestions to searchers as well.
That patent filing, and the 2007 SIGIR best paper, Studying the Use of Popular Destinations to Enhance Web Search Interaction (pdf) by Ryen W. White, Mikhail Bilenko, and Silviu Cucerzan, focused more upon the final destination pages found than the pages visited along the way. Ryen White is listed as a co-author in the earlier papers and patent filing on search trails, and he is one of the authors listed on the papers presented this week in Switzerland as well.