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By Bill Slawski, on October 24, 2005 Eric Baillargeon, at SEO & Web Marketing News -> North, notes that Google has likely passed the 5,000th employee mark at this point, if we go by their recent hiring rate, and the amount of employees listed in their Third Quarter Fiscal 2005 Results.
I didn’t realize that there were so many Googlers in the world. I wonder what percentage are ph.d.’s.
And so much for my learning all their names, and reading all the publications they have written. Or following all of their blogs (link via Pete at Search Engine Blog) That’s just too many Googlers to keep track of.
By Bill Slawski, on October 23, 2005 A kind of fun article, from an academic perspective, Deconstructing Google bombs: A breach of symbolic power or just a goofy prank is a paper by a doctoral student which looks at google bombing.
By Bill Slawski, on September 15, 2005 Like to be in at the beginning of an SEO industry organization, and help shape it, and determine how it will grow, and what it will do?
You have a chance.
From the Search Marketing Association – North America (SMA-NA) forum:
We are hoping to have elections ASAP, now that we have quorum. Very Happy All members will receive emails shortly outlining some ideas, potential dates, etc.
If you are not a member yet there is still time to join and have a say on one of the the most important board of directors the SMA-NA will ever vote for – the ones who will start the ball rolling!
Once the members have given us their feedback, we will officially announce the elections and post instructions on how to run for positions and vote.
Continue reading Not too late to join and vote
By Bill Slawski, on September 2, 2005 One online marketing approach is to try to find words and phrases to use on your pages that you believe your customers will likely use to find your site while using a search engine, and that you expect they will want to see on those pages, and incorporate those words into your pages.
While that is fine and good, you can also find out some interesting things about the folks you believe are your competitors by looking at the words that they may have decided to focus upon within their pages.
If you want to play along at home, here is a method to use to explore whom you think you are competing with, and whom you really are competing with, when you target certain keywords.
1. Take three sites that you think are your online competitors
Continue reading The competitive keyword game
By Bill Slawski, on August 27, 2005 Local SEOs Jon Payne and Chris Boggs had a chance to be on Maryland Public television for a few minutes recently.
Jon Payne talks about the experience in a blog post: My First TV Appearance.
It’s nice to have a couple of articulate and well respected SEOs reach out to the local business community. Nice going, Jon and Chris.
Their segment has aired twice, but if you are in the Maryland or DC area, you still have a chance to catch it on Sunday at 11:30.
By Bill Slawski, on August 25, 2005 There’s an excellent article about portable document files (PDFs) and accessibility written by Joe Clark at the newly relaunched A List Apart.
See: Facts and Opinions About PDF Accessibility
It’s one of the best practical articles I’ve seen on the format, including when it is best to use PDFs, and when not to, how to optimize them best for screen readers, a description of the format itself, and the different authoring tools that can be used.
I’m not sure how effectively search engine indexing programs can handle the different tags in a PDF, but this is an excellent introduction to the format itself.
By Bill Slawski, on August 14, 2005 I’m not sure how many papers I’m going to have to look at to come up with a list of the 100 best SEO documents of all time, but there are plenty of good ones out there. These aren’t really organized in any special order, but I see some categories that I many have to place documents within. So far, those include:
crawling
indexing
searching
paid search
content development
spam
History of search/internet
Here are some more nominees for the 100 best:
11 Ways To Improve Landing Pages
Continue reading 100 best SEO documents of all time, part 3
By Bill Slawski, on August 12, 2005 More all time best SEO documents:
From Resource Discovery to Knowledge Discovery on the Internet
I ended part one of this series with a document that is 50 years old. Part 2 starts with a white paper that begins by talking about the memex of Vannever Bush, and takes a look at search engines in the days before Google, and the methods that those used to index pages on the web. A great look at search engine technology circa 1998.
Efficient Crawling Through URL Ordering (pdf)
One of the challenges of SEO is making sure that web pages get indexed. If we consider the three major aspects of a search engine to be the crawling of pages, their indexing, and then how they are served, it all begins with that initial crawl.
Continue reading 100 best SEO documents of all time, part 2
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Bill Slawski at:
SEO by the Sea
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VA
20186
1 (540) 905-4911
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Or get in touch at Webimax at 888-932-4629
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