When visitors to search engines use abbreviations or expand abbreviations in their searches, it’s possible that they might be missing out on some pages worth visiting.
For example, use Yahoo to search for [NASA Moon bombing] and compare the results to a search for [National Aeronautics and Space Administration moon bombing] and you’ll see some very different results.
Should those search results be more similar? NASA and National Aeronautics and Space Administration are the same organization. Then again, NASA is also an abbreviation for:
- North American Saxophone Alliance
- National Auto Sport Association