On Tuesday, June 23, 2015. Barbara Starr and I are giving a two person Presentation to the SEO San Diego Meetup, SEM San Diego Meetup, and Lotico Semantic Web San Diego Meetup Groups, titled Ranking in Google Since The Advent of The Knowledge Graph.
Barbara and I have been looking at a lot of patents while preparing for the presentation, and one of the topic areas that we were going to discuss was Quality Scores, since one of the patents that mentions adding “Buy Now” buttons to paid search listings in search results, may do so only if the sites being considered to show buy now buttons have a high enough Quality Score associated with them.
While preparing, Barbara pointed out another patent to me that focuses upon low quality scores. It describes how a site might lose traffic if ranking scores for links pointed to it are below a certain threshold.