How do Google Definitions appear at the top of search results? Over at Threadwatch, Graywolf started a thread titled Are you Optimizing for Google Definitions? There are some insightful comments in the thread, and I recalled a Google patent application that covered the topic. I looked around the web to see if there had been … Read more Where Google Definitions Come From
I hate doing the very same task over, and over, and over again. I’d bet search engines do, too. Increasing the efficiency of search Chances are that your choice of a search engine, whether it’s Google, or Yahoo!, or MSN, or another, uses some methods to try to make what they do a little more … Read more Making Search More Efficient: A little about caching and prefetching
A kind of fun article, from an academic perspective, Deconstructing Google bombs: A breach of symbolic power or just a goofy prank is a paper by a doctoral student which looks at google bombing.
Keyword Research One online marketing approach is to try to find words and phrases to use on your pages that you believe your customers will likely use to find your site while using a search engine, and that you expect they will want to see on those pages, and incorporate those words into your pages. … Read more The competitive keyword game
Keepgoing.org has a great history of one of the first great web sites – the online Mad Magazine of its time. In The Big Fish, they take a look at Suck.com, ten years after its launch. I came to the party late, and didn’t learn about suck.com until it had closed its doors, and stopped … Read more Who Knew the Web Would Suck.com? Promotion in the Days Before Search Engines