A patent granted to Google this week tells us about social media influencer scores developed at Google that sound very much like the scores at Klout. In the references section of the patent, Klout is referred to a couple of times as well, with a link to the Wikipedia Page about Klout, and the Klout FAQ page. We aren’t given a name for these social media influencer scores in Google’s patent, but it does talk about topic-based influencer scores and advertisers.
Many patents are published that might give the inventors behind those patents a right to the technology described in them, but often the decision to move ahead with the processes described in those patents might be based upon business-based matters, such as whether or not there might be value is pursuing the patent. When I read this patent, I was reminded of an earlier patent from Google from a couple of years ago that described an advertising model that used social media influencers and their interests called Adheat. That patent was AdHeat Advertisement Model for Social Network. A whitepaper that gives us a little more indepth information about that process was AdHeat: An Influence-based Diffusion Model for Propagating Hints to Match Ads. One of the authors/inventors, Edward Chang left Google after the paper came out to join HTC as their Vice President of Research and Innovation.
This new patent was originally filed on May 29, 2012. Edward Chang left Google for HTC in July, 2012. I don’t know if those events are related, but the idea of using social media influencers in advertising is an interesting one. The patent doesn’t pinpoint specific social media platforms that would be used the way that Klout does. Interestingly, Klout does use Google+ as one of the social media networks that they use to generate Klout Scores.
Google was granted a patent this week on offering recommendations or suggestions for places to go for members of social groups.
A social group, such as a meetup group that may get together for social events, may use the internet to communicate and interact, and look to for recommendations on where to go next. The patent from Google looks like it might be useful in providing a framework for such a group to make it easier for them to meet at locations and check in at those places and tag one another in photos to associate them with locations that they may travel to.
I could see an offering of social suggestions like this being built into an existing social network such as Google+, and wouldn’t be surprised if it was introduced at Google+ by Google.
An authoritative user is a user of one or more computer-implemented services (e.g., a social networking service) that has been determined to be authoritative (e.g., an expert) on one or more topics that can be associated with one or more queries
I read the patent Tuesday, and thought to revisit it after reading a post this morning by Mark Traphagen at Moz, titled Will Google Bring Back Google Authorship? It’s a good question and Mark brings up a fair amount of evidence to support the idea that they might bring back the concept of author authority in search results, even if they don’t bring back or rely upon authorship markup (adding a rel=”author” to a link to your Google+ profile from a page you write at, or linking to pages you contribute to from your Google+ profile). As Mark notes:
A Google patent granted earlier this month looks at how content might be ranked by Google based upon social interactions. It discusses ranking that content based upon social interactions within the context of Google+ and the social circles you may have been placed within by someone who added you to Google+.
The patent looks at digital content that might be shown on Google+ Stream pages to members of the social networking service, and determines, based upon “close-ties” scores for that digital content, what to display to members of the network looking at content on Streams pages.
Can Google use social media, like Google+ to improve the quality of reviews it shows for products and services? Google does like to show reviews to searchers, possibly because many searchers ask for reviews.
A Google patent application published in June explores and discusses analyzing reviews, and creating quality scores for reviews from social media content and other review generated content.
Imagine leaving a review of a business or a product at Google, and it asking you if it could used any related social media content about that product or service that you may leave at a place such as Google+ (it does mention Google+ specifically) to augment your review. That’s the focus of this patent application.