Category Archives: Social Media and Social Search

Brands Entities at Google; Crowdsourcing their Identity in a Social Network

The “Buy” Button is coming to Google shopping Results, according to Recode which reported that Google Confirms ‘Buy Button’ Is Coming. (For more about a Buy Button, see also Barbara Starr‘s Google+ Post Actionable items in GOOGLE SERPS and the “buy button”). You may have seen the Moz White Board Friday this week where Rand Fishkin asked, and answered the question, Is Brand a Google Ranking Factor?

Secret Identity
My Secret Identity,
Thomas R. Stegelmann
, Some rights reserved

I left a comment at Moz, part of which, after some research, I’d like to retract some of. I wrote:

Continue reading Brands Entities at Google; Crowdsourcing their Identity in a Social Network

How Google may Rank Users in Streams

A couple of years ago, Google published a patent that described how the search engine migh rank user generated content in something like Google Plus. I wrote about that in the post, How Google Might Rank User Generated Web Content in Google + and Other Social Networks.

The patent described in that post seemed like a good match for Google+, but Google + has gone through some changes since then, recently being identified as consisting of two parts – Photos and Streams. A Marketing Land article described the streams part in more detail recently, in the article The Web Of Streams

Streamed content from a person's social network
Streamed content from a person’s social network

Continue reading How Google may Rank Users in Streams

What Ranking Signal is Better, HTTPS or FOAF markup, when Searcher and Searched Author are Connected?

Recently, Google announced that they would be ranking pages higher in search results when those pages use a secure protocol of https. The Google Webmaster Central blog told us so through Google Webmaster Trends Analysts Zineb Ait Bahajji and Gary Illyes, in HTTPS as a ranking signal. The use of https doesn’t necessarily make a page more relevant or more important for a search, but it could help lead to a more secure web.

Google was just granted a patent for assigning some searched sites to be deemed authoritative for a query that someone they are socially connected performed a search for. This isn’t for all queries, but rather just some queries that Google might determine are “trigger queries,” or queries that are presently popular.

And it’s not for all searchers, but only searchers that are connected to each other.

Continue reading What Ranking Signal is Better, HTTPS or FOAF markup, when Searcher and Searched Author are Connected?

Has Google Decided that you are Authoritative for a Query?

At Google and Bing, both search engines have been experimenting with relevance and search. Both have shown profile photographs of people whom you may be connected to at places such as Google+ (for Google) and at Facebook (For Bing) in search results that include them. Both may have changed rankings for those pages as well.

Google was showing authorship photos in search results for some authors who had set up authorship markup on their Google profiles and their web pages. Google also showed profile pictures in search results for some pages authored by some people that didn’t actually contain any authorship markup as long as those pages or domains were linked to by the author’s Google profile page as “contributors to”.

The author profiles would sometimes appear in front of articles appearing in search results for content written by specific authors from those “linked to” sources.

My links from my Google profile.

Continue reading Has Google Decided that you are Authoritative for a Query?

Are You Experienced? Google Patents Social Experience Cards

Google published a patent application this week that details the user card interface Google is using for applications such as Google Now. The “invention” described in the patent enables people to share the things they want to experience, or experiences that they have gone through. The patent filing is a detailed walkthrough of how a data card interface might work, but it also details a set of social features that are unique and may be engaging enough to be adopted by a wide range of people.

searchable experiences that you can share with others

See someone behaving abnormally at a nearby wharf? Share it on an experience card with others who might be within your circles, with an even broader audience, or even the public. Have a desire to eat a gourmet meal and imbibe a bottle of wine in a cafe in Paris? Post the experience, and share it with others.

Continue reading Are You Experienced? Google Patents Social Experience Cards

Google Plus as Tomorrow’s Social Ebay?

Will Google Plus morph into a social version of eBay, where people can post things for sale, write reviews of their belongings and show them off to their circles?

A few days ago, the Google File System Blog reported upon a new application from Google, which it referred to by the name Google Mine (as in, “it’s mine,” rather than as in Google mining more information about your life). The post also mentions a version for Android on Google’s internal Play store. The post tells us that the app allows you to be pretty active about posting your belongings.

A screenshot from the patent showing the user interface for showing off your belongings.

As you can see, the service lets you enter a lot of information about your objects. For example, you can change the status of an object to “lent”, “given away”, “got it back”, “lost it”, “had in the past”. You can post videos about the object, write reviews, add it to a wishlist and maybe others can buy it using Google Shopping. You can also check popular items and the items others have shared.

Continue reading Google Plus as Tomorrow’s Social Ebay?

Google Patent Granted on Fresh Related Search Suggestions

When you search at Google, in addition to search results, Google often returns a set of search suggestions that might be related to your query. Last month, I wrote about how some of those suggested query refinements might be created follow a method invented in part by Ori Allon, in the post How Google is Generating Query Refinements the Orion Way. But that’s probably not the only source of search suggestions. A Google patent granted this week looks at how Google could grab additional refinements from very recent sources.

For example, the following search for “North Korea” shows a couple of very recent earthquake listings:

A screenshot from the patent showing search suggestions that include a couple of very recent suggestions showing earthquakes.

Continue reading Google Patent Granted on Fresh Related Search Suggestions

Google’s Agent Rank / Author Rank Patent Filing

I originally wrote the following article 6 years ago, and it was published on Search Engine Land on February 9th, 2007. At the time, I wasn’t sure if we would ever see Google find a way to meld together ranking signals from PageRank and Information Retrieval with relevance signals from authors and publishers and commentators and editors and advertisers.

There’s been a lot of discussion recently about something being referred to as Author Rank with the launch of Google Plus. The Agent Rank patent itself was granted by the USPTO on July 21, 2009. Two continuation versions of the patent were also filed by Google since then, with one stressing the portability of reputation scores for agents, and the other pointing out that not all endorsements from Agents are equal.

I hope that we never do see an “Author Rank,” but would prefer the Agent Rank described in the first patent, where the reputation scores of all of the people who put together the content of a page played a role in the ranking of that page.

If you’re interested in discussing Agent Rank today, I’m one of the moderators in the Google Plus Community Google Authorship & Author Rank. Stop on by, join if you’d like, and become part of the community.

Continue reading Google’s Agent Rank / Author Rank Patent Filing