Learn SEO Directly from the Search Engines
Search Engines face many people who try to manipulate search results and have their pages rank higher than their competitors. These people may engage in Search Engine Spam to do that. The search engines have filed patents and have written papers that describe how they may fight against the manipulation of search results.
Web Spam Detection in Local Search at Google The ultimate goal of any spam detection system is to penalize “spammy” content. ~ Reverse engineering circumvention of spam detection algorithms (Linked to below) Four years ago, I wrote a post about a Google patent titled, The Google Rank-Modifying Spammers Patent. It told us that Google might … Read more How Google May Respond to Reverse Engineering of Web Spam Detection
A couple of interesting patent applications surfaced at Google recently, involving the use of photography in Local Search, to identify whether or not businesses actually exist, or might be closed, or might be Web Spam. The first of these looks at Street Views images, and is: Systems and Methods of Correlating Business Information to Determine … Read more Google Maps Using Photos to Identify Spam?
For as long as SEOs have known, Google has had one person in charge of leading their fight against Webspam. His name was Matt Cutts, and his position had evolved over the years into that of being a mouthpiece for Google, speaking on actions that Google might take to fight web spam, and low quality … Read more How Google might fight Web Spam in Social Networks
In the past few years, Google has been busy building what has become known as the
The title from a Google local search patent reached out and grabbed me as I was skimming through Google’s patents. It has the kind of title that captures your attention, as a weapon in the war that Google wages against people who might engage in Business spam against the search engine. The title for the … Read more Google Patent Attacks Business Spam