Patent applications provide window into Google Book Search and Gmail

New patent applications were published today at the US Patent and Trademark Office with the names of Google employees on them. Three look at how documents might be presented in an application like Google Book Search, and the other is an addition to patent filings that describe Google’s email system.

Searching scanned documents

The initial two are related to another patent application that was published last week, User interfaces for a document search engine, which involves searching scanned documents placed online.

This first application covers much of the same ground as last week’s published document, but not in as much detail. There are some details in this version that aren’t in the other one, but it feels as though this one is the first draft. They were filed on the same day.

User interface for presentation of a document
Inventor: Joe Sriver
US Patent Application 20060075327
Published April 6, 2006
Filed: September 29, 2004

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Next steps for online real estate?

Buying a house is one of the biggest decisions that someone can make these days. It’s a life-transforming step, regardless of whether the new home is a few miles away, or across the country. And it’s one of the largest purchases many people can make.

There are some new looks to sites that focus on real estate lately. And a lot of information that was only available to real estate agents is being shared with people looking for homes.

If you haven’t seen, which allows you to look at maps of locations, and find houses that are for sale in those regions, you’ve missed out on a fun and interesting new mashup of mapping and data integration. Within the last day or so, news of Google showing real estate listings has also come out, though those are shown through the Google Base service from the company, rather than as a separate and new listing service.

TechCrunch noted a week ago that Zillow has some competition in the mapping and display of homes for sale, in the shape of RealEstateABC. It’s kind of fun to look around these sites, and see what might be for sale around you. I wonder how helpful these tools are to people looking for homes.

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Fighting web spam with algorithms

A new patent application from Microsoft describes some ways to identify some of the spam pages that show up in search engine results. The research that led to the application started off by looking at something else completely, but a chance discovery turned up some interesting results.

The initial research began with something Microsoft calls Pageturner. Pageturner is a project that looks at how often web pages update, and how frequently they might need to be crawled. It also looks at identifying duplicate and near duplicate content on web pages.

The Microsoft researchers on that project found themselves being drawn to some very different research after looking at some of their results, especially from some pages located in Germany, which changed too quickly. Here are a couple of papers that describe some of the results of the original research:

On the Evolution of Clusters of Near Duplicate Web Pages (pdf)

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Search roundup

Some blog posts and articles that I came across in the last week that I thought were interesting.

Jared Spool, over at UIE Brainsparks, writes about collecting penultimate referrers in Identifying Missing Trigger Words from Search Logs. Collecting information about what people search for on your site through an online search function can be a good way of finding what people might want to see on your site. But, isn’t it also interesting to see what search might have brought them to the page where they conducted that search? Those next-to-last, or penultimate, searches might contain some useful information about what people expect to see on your site but might be missing. Nice idea.

This one has been pointed to by a number of people, but it’s a good one to see if you missed it. Matt Cutts posted a Question and Answer post a couple of days ago where he discussed the recent “Big Daddy” infrastructure update to Google, as well as answering questions on a number of other topics.

Greg Linden has been writing some great posts about his days at Amazon lately on Geeking with Greg. But, those Amazon posts only add to the many other excellent posts there, including a recent one on mandatory registration in forums, Removing registration and traffic.

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New Google patent applications

Some new patent applications assigned to Google, which were published yesterday at the US Patent and Trademark Office.

These are not granted patents, and they only describe possible ways that a search engine can fulfill some objective, but they can provide some insight into possible processes that the search engine could follow, and some of the issues surrounding the problems they are intended to address.

Adjusting ad campaigns based upon business objectives

Interested in having your online advertising campaign adjust itself in some manner when a pre-defined business goal has been met? The first patent application describes a process that will estimate or track (or estimate and track) a business metric , such as: ROI, profit, gross profit, etc., for an ad campaign, or part of the campaign.

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IBM and Shadow Pages

International Business Machines appears to be embracing search engine optimization in a big way. That’s a positive sign from a company that is seen as a leader in many areas of information technology. A new patent application, and a couple of new articles from IBM point towards a growing commitment towards helping people build web sites that are easier for people to find through search engines.

New articles

I wrote a previous post about IBM publishing two of a series of four articles on search engine optimization. The final articles in the series are now out, and they are worth a look.

The first two articles in the series were written by L. Jennette Banks, who is an organic search optimization expert for IBM. The last two are by Mike Moran, who is IBM’s Manager of Site Architecture, and Bill Hunt, who is the President and CEO, Global Strategies International, LLC. You may have seen those two names together before if you’ve conducted some research on books about SEO. They are co-authors of a book on the subject – “Search Engine Marketing, Inc.: Driving Search Traffic to Your Company’s Web Site” – and they’ve received a lot of positive reviews for their joint publication.

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Customizing Travel Directions with Google

I remember when one of my co-workers once asked me if I would help her plot out a map, and driving directions, so that she could go on a roadtrip to two of the largest shopping malls in the area.

I’m not always very happy with the driving directions that I get from one of the mapping services on the web, and this was something of a challenge, because the trip would pretty much be a big triangle – Point A to Point B (Plymouth Meeting Mall) to Point C (King of Prussia Mall) to Point A.

I pretty much had to plot three sets of courses, and try it in at least three mapping programs, until I got some directions that seemed like they would work best. At some point it went from challenging to painful.

I guess I’m not the only one who wished that driving directions could be a little more customizable.

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Google Book Search Patent Application

There’s a newly published patent application from Google, and on its face, it looks like a good match for the way books could be displayed in Google’s Book Search.

Parts of it do appear to be included in what Google has developed, but I don’t see them using the “image distortion” described in the document.

If you haven’t spent any time with Google book search, you may not have seen how they handle some sources differently than others. For a few books, it appears that you can look at a number of pages that include your query terms. For other books, where the search terms may appear on a lot of pages, you need to log into Google to look at some of the pages, so that they can track how much of the book you’ve seen.

For shorter works, instead of providing full pages, it seems that Google’s Book Search only delivers snippets of relevant text. This is where the patent application seems to point to the use of a full page with the parts that aren’t relevant appearing distorted and even unreadable.

It may be worth skimming over the patent application if you are interested in seeing a detailed description on how to handle the issues that the process described within it was intended to address.

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Getting Information about Search and SEO Directly from the Search Engines