It’s fun to see something interesting come from a search engine that isn’t one of the big names.
A new patent application from Become, Inc., looks at links in a different way, so that while links play a role in the rankings of pages, not every link holds the same value.
The summary of the patent points out some of the problems with on page factors analysis and link structure analysis. They also write about the “artificial web,” which involves the use of scripts to write:
…millions or billions of simple web pages that contain links to a few websites to be promoted. As the number of these artificial web pages can be comparable to that of the major portion of the real Web, the spammers can wield undue influence in manipulating the link structure of the entire Web, thereby affecting the computation of PageRank.
We’ve seen this “artificial web” as a significant issue recently with Google, as reported on Search Engine Watch in Google Yanks Sites 5 Billion Pages After Spam Complaint. Does Become.com have a solution to this type of problem?