Patent Application for Google Web Accelerator?

A new patent application from Google looks at prefetching and preloading pages into a browser based upon mouse movements, as well as a client-based cache file, and a server based cache.

Accelerating user interfaces by predicting user actions

The inventors listed in the application (US Patent document number 20060047804) are Eric Russell Fredricksen, Paul Buchheit, and Jeffrey Glen Rennie. It was filed on June 30, 2004, assigned to Google on October 10, 2004, and published on March 2, 2006 .

Abstract:

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Catching up with my RSS

It’s been tough keeping up with Bloglines this last week. Here are some of the posts that caught my eye while trying to catch up:

Greg Linden, at Geeking with Greg took a careful look at some of the links posted in the second ever post at the Google Research Blog, and come up with some interesting observations involving “how to parallelize a hierarchical Bayesian network across a cluster of computers.” If your “inner geek” gets excited over such things, it might be worth checking out.

Sabrina Pacifici blogs about some of the States that allow access to social security numbers during Uniform Commercial Code (UCC) searches. With recent discussions about the Federal Government asking for information from search engines that may include some personally identifiable information, it bears paying attention to how state governments treat privacy issues.

Mike Grehan writes about some of his experiences at the New York SES, including the first time I’ve seen a search marketer threatened with a banana. Mike is one of the most generous folks in the industry, and I’d like to thank him for helping make the SES in New York (this year, and last year) the great experience it was. Thank you, Mike.

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Correcting Chinese Characters in Search Queries

I had a chance to spend a little time with Ian McAnerin at the New York SES before his near brush with a Fiery Explosion!, and he briefly mentioned some of the challenges facing search engines in China, including the use of simplified Chinese characters.

Ian is one of the speakers who will appear at the Search Engine Strategies Conference in China later this month. I don’t know if it will come up at the sessions there, but those simplified Chinese characters pose some interesting challenges to the search engines. I posted about a couple of patent applications from Google on Chinese characters last December.

Google has released another patent application involving Chinese characters in search queries: Fault-tolerant romanized input method for non-roman characters

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A whole lot of wikipedia

One of the many excellent presentations that I was able to attend this week was the one on SEM Via Communities, Wikipedia & Tagging. The first speaker, Jeff Watts, talked about the risks and benefits of creating a new entry about your company, and leaving it to the community to create content about the company.

It’s a brave step, and there are companies that probably wouldn’t take it. Jeff mentioned that his company was convinced that the wikipedia community would probably write the article at some point with or without his involvement, and that it was much better to be involved in the conversation than not.

It was also a pleasure to meet Nick Wilson and Andy Hagans, who also gave insightful presentations on tagging.

I wanted to make sure though, that I mentioned the Wikipedia. Earlier today, they published their millionth article. Congratulations wikipedia community.

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Patents and patent application and the New York SES

Been having a great time at the New York SES the last couple of days, with a chance to hang our with some friends I met at last year’s Search Engine Strategies, and an opportunity to meet some new people.

I’ll probably write more about the conference in a few days. I’m in need of some sleep after the past few days of catching up and staying out a little late. I crashed early tonight, only to be awoken by the sound of a fire alarm. A voice over a loudspeaker came on a few minutes later, and informed us all that it was a false alarm.

Since I’m awake, and it may take a few minutes for the adrenalin rush to subside, I decided to post links to a couple of patents that were granted to Yahoo! yesterday, and a patent application from a couple of weeks ago with the name Apostolos Gerasoulis, of Ask (it’s hard to not write “Jeeves”), listed amongst its inventors.

Just a link to the documents and copies of the abstract tonight.

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SEO and Defining Site Objectives

I like digging into some of the patents and papers that come from search engines and academics who study how search works.

But something else I find fascinating is how marketing fits into Search Engine Optimization (SEO), and how important it is to know about both to be successful in getting traffic to a site. Or should I say the right traffic – visits from the people who will find the pages of a web site interesting and engaging to them.

A lot of that crossover is getting an insight into the words that people will both use to find a site, and expect to see upon its pages. That doesn’t come out of doing some research on wordtracker or nichebot or the Overture keyword selection tool (no longer available).

Those can be nice tools to use, but some of the most important steps in finding meaningful words that people will search for come earlier, before you should even be looking at those sites.

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Loren Baker and John Scott visit Google Japan

Some great pictures of Google Japan over at Search Engine Journal from Loren Baker. Loren and John Scott met up at the Tokyo offices of the search giant, and it sounds like they had a pretty informative tour, discussing issues such as search privacy in Japan, the new addition of local search, and more.

Wonder if we’ll start seeing some of those Google vending machines make their way to this side of the world.

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Looking at Google in China

There’s been a lot of discussion on the web, and in the news over the past few weeks about Google’s operations in China.

The Chinese version of their site, Google.cn filters out content that the Chinese government doesn’t want included in search results. As noted in the Stanford Daily (link no longer available), the Chinese language version of Google.com is unfiltered.

An issue recently arose regarding whether or not Google had a business license to even operate Google.cn, though that problem seems to have now been resolved, with a license granted after Google made a deal with Ganji.com to use their license.

One of the more interesting sets of commentary on Google in China are the posts of economics Professor Gary Becker and Federal District Judge Richard Posner, from The Becker-Posner Blog.

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Getting Information about Search and SEO Directly from the Search Engines