Consumer Webwatch takes on Scammers and Spammers in October

If you can make it to Washington, D.C., on October 26th, please join me and a friend or two at the National Press Club at 8:45 am, for a day long set of presentations sponsored by the good folks at Consumer Webwatch, on the topic of:

Trust or Consequence: The Web’s Reputation at Risk

The conference is free, and the speaker list is an excellent one.

Registration is required, and needs to be done by Monday, October 17, 2005.

The Keynote Speaker is Johnathan Zittrain, who was one of the founders of the Berkman Center for Internet & Society at Harvard Law School, and presently teaches at Oxford University. Amongst the many other speakers is User Interface Engineering’s Jared Spool.

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If you’re in the UK, I’m Jealous

That’s because you have a chance to attend a seminar from one of the smartest, internet savviest, and friendliest designers out there at “Web Design from Scratch LIVE” (no longer available).

The seminar is from Ben Hunt, aka Scratch, who is going to share many of the secrets that he has picked up on web design. It’s for:

Designers

Developers

Managers, and

Site owners

I do have a selfish motivation in mentioning this seminar, in addition to thanking Scratch for the excellent tutorials about design that he has put on the web.

Rumor has it that he might someday bring this presentation across the sea to this side of the pond.

Web Design from Scratch, Live is an “intensive one-day training course led by Ben Hunt, principal consultant at Scratchmedia, on 07 November 2005 in Chesterfield, England.” If you have a chance to attend, the cost for the course is £295, which sounds like a bargain.

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Not too late to join and vote

Like to be in at the beginning of an SEO industry organization, and help shape it, and determine how it will grow, and what it will do?

You have a chance.

From the Search Marketing Association – North America (SMA-NA) forum:

We are hoping to have elections ASAP, now that we have quorum. Very Happy All members will receive emails shortly outlining some ideas, potential dates, etc.

If you are not a member yet there is still time to join and have a say on one of the the most important board of directors the SMA-NA will ever vote for – the ones who will start the ball rolling!

Once the members have given us their feedback, we will officially announce the elections and post instructions on how to run for positions and vote.

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The competitive keyword game

One online marketing approach is to try to find words and phrases to use on your pages that you believe your customers will likely use to find your site while using a search engine, and that you expect they will want to see on those pages, and incorporate those words into your pages.

While that is fine and good, you can also find out some interesting things about the folks you believe are your competitors by looking at the words that they may have decided to focus upon within their pages.

If you want to play along at home, here is a method to use to explore whom you think you are competing with, and whom you really are competing with, when you target certain keywords.

1. Take three sites that you think are your online competitors

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Helping those harmed by Katrina

The American Red Cross has a news page (no longer available) on the efforts that they are undertaking to help people who have suffered loss from the hurricane.

If you have troubles accessing the Red Cross site, try back later. It looks like they are getting more than a little traffic, but every little bit can help.

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South Korea concerned over Google Earth

I’d be concerned if I were them, too:

Google Earth service provides images of the presidential Blue House and military bases in the country, which remains technically at war with communist North Korea.

From: South Korea discusses security concerns with U.S. over Google Earth (link no longer available)

See the chosun.com page on this topic for a screenshot (no longer available).

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The New York Times weighs in on Google’s approach to Privacy and the Press

The New York Times writes of Google’s reaction last month to a CNET article, in which a reporter for the news site published some personal information discovered about the CEO of Google found through a half hour of searching on the search engine.

In Google Anything, so Long as It’s Not Google, an opinion piece at the Times, a gauntlet is thrown down. The author mentions some other instances of technology companies refusing to work with others based upon “transgressions” against them. Including IBM’s reaction to a Fortune Magazine article, and Apple’s reaction to a biography published about one of its founders.

The editorial raises some excellent points. It will be interesting to see Google’s reaction, if any.

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Getting Information about Search and SEO Directly from the Search Engines