It’s been a while since my last Back to Basics post here, so I’m going to provide an example of one SEO task that can be a lot of fun if done right.
It’s an exercise in Mind Mapping, and is the kind of thing that can be done in a group. It involves getting something to write upon (ideally posterboard paper and a mix of different colored magic markers), and thinking non-linearly, while filling that paper up with ideas.
The ideas don’t necessarily have to be completely on topic, and sometimes writing down an idea that is only tangentially related to the topic may lead to the exploration of ideas and keyword development that are more relevant.
One of the points of performing search engine optimization on a web site is to make it possible for the site owner to be found in search engines for information that is relevant to inquiries from the audience that will be searching for it.