One online marketing approach is to try to find words and phrases to use on your pages that you believe your customers will likely use to find your site while using a search engine, and that you expect they will want to see on those pages, and incorporate those words into your pages.
While that is fine and good, you can also find out some interesting things about the folks you believe are your competitors by looking at the words that they may have decided to focus upon within their pages.
If you want to play along at home, here is a method to use to explore whom you think you are competing with, and whom you really are competing with, when you target certain keywords.
1. Take three sites that you think are your online competitors
Continue reading The competitive keyword game
The American Red Cross has a news page (no longer available) on the efforts that they are undertaking to help people who have suffered loss from the hurricane.
If you have troubles accessing the Red Cross site, try back later. It looks like they are getting more than a little traffic, but every little bit can help.
I’d be concerned if I were them, too:
Google Earth service provides images of the presidential Blue House and military bases in the country, which remains technically at war with communist North Korea.
From: South Korea discusses security concerns with U.S. over Google Earth (link no longer available)
See the chosun.com page on this topic for a screenshot (no longer available).
The New York Times writes of Google’s reaction last month to a CNET article, in which a reporter for the news site published some personal information discovered about the CEO of Google found through a half hour of searching on the search engine.
In Google Anything, so Long as It’s Not Google, an opinion piece at the Times, a gauntlet is thrown down. The author mentions some other instances of technology companies refusing to work with others based upon “transgressions” against them. Including IBM’s reaction to a Fortune Magazine article, and Apple’s reaction to a biography published about one of its founders.
The editorial raises some excellent points. It will be interesting to see Google’s reaction, if any.
Local SEOs Jon Payne and Chris Boggs had a chance to be on Maryland Public television for a few minutes recently.
Jon Payne talks about the experience in a blog post: My First TV Appearance.
It’s nice to have a couple of articulate and well respected SEOs reach out to the local business community. Nice going, Jon and Chris.
Their segment has aired twice, but if you are in the Maryland or DC area, you still have a chance to catch it on Sunday at 11:30.
There’s an excellent article about portable document files (PDFs) and accessibility written by Joe Clark at the newly relaunched A List Apart.
See: Facts and Opinions About PDF Accessibility
It’s one of the best practical articles I’ve seen on the format, including when it is best to use PDFs, and when not to, how to optimize them best for screen readers, a description of the format itself, and the different authoring tools that can be used.
I’m not sure how effectively search engine indexing programs can handle the different tags in a PDF, but this is an excellent introduction to the format itself.
Privacy issues? Maybe.
A tremendous number of new features? Absolutely. I expect that this may make it on a lot of desktops quickly.
See: Google updates search software with Desktop 2
Google details on the new beta are here: About Google Desktop and the new Sidebar is worth a look.
A hearty thanks to those who were able to attend.
The boat ride was wonderful, and I would definitely recommend to any who have the chance to go out on the Skipjack Martha Lewis that they take the opportunity. The boat is one of the last of its type, and riding on it was a glimpse at a life style that supported many people in an industry that we may never see the like of again.
I had the chance to stay at the Vandiver Inn over the weekend, and it was a real pleasure. I’ve never taken the opportunity to stay over at a Bed and Breadfast before, but I got a whole lot more pleasure out of the accommodations than I’ve ever had from staying at a large hotel in the midst of a metropolis.
I really enjoyed the conversations that I had a chance to have very much.
Continue reading A hearty thanks