In the start of a patent granted at Google from this past September, Entity-based searching with content selection, we’re told that:
Implementations of the systems and methods for entity-based searching with content selection are described herein.
The phrase “content selection,” when it appears in Google patents, doesn’t often refer to site owners creating content on their web sites, but usually to the creation of advertisements and landing pages that people might create to show as search results or pages on their sites that are associated with those ads.
This is one of the first few patents I’ve seen from Google that ties together the Semantic Web and Paid Search, including one described in Barbara Starr’s article on Search Engine Land from last week, where she points to Google’s patent for Product Search and how queries and attributes related to products within those queries can be used by Google to help identify the appropriate pages to which searchers may be delivered.
That article is titled Understanding Question/Query Answering In Search & How It Relates To Your Website. If you didn’t get a chance to read it, you should.