Google’s Human Evaluators, Local Search, and Web Search Algorithm Testing

Google employs human evaluators to judge the relevance of web pages in search results, but according to Google’s Matt Cutts, usually only when engineers from the search engine are testing a new algorithm, and want to compare the results with the ranking algorithms that they might be replacing. (We’ve also seen that Google likely uses human evaluators to uncover web spam as well.) Matt Cutts answered a question on how Google uses human evaluators in a video filmed last month:

Google was granted a patent today originally filed in July of 2005, that describes how human evaluators might be used to test algorithms, as well as in actual live ranking systems for local search and for web search. Those evaluations of search results pages for specific queries could be used in a statistical model that might influence search results. Google may only be using human evaluators for purposes of testing search results (and finding web spam), but it’s interesting to see both the testing and ranking approaches described within a patent from Google.

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Google Acquires Meebo and Meebo Patent Filings

An announcement today on the Meebo blog tells us that Google has acquired Meebo. Meebo was founded in 2005 by Sandy Jen, Seth Sternberg and Elaine Wherry, and is headquartered in Mountain View, California. As noted on the PC Mag article, Google Buys Social Sharing Company Meebo:

A Google spokesman said in a statement that the company is always looking for better ways to help users share content and connect across the web, as in daily life. “With the Meebo team’s expertise in social publisher tools, we believe they will be a great fit with the Google+ team,” the company said. “We look forward to closing the transaction and working with the Meebo team to create more ways for users to engage online.”

Meebo started off life as an IM chat program that featured interoperability with a host of other instant messaging programs. I remember using it years ago in place of the Yahoo chat program which used to cause my computer to crash. In December of 2008, Meebo introduced the Meebo Bar, which enabled webmasters to set up chat on their website for people to use to interact with each other. The Meebo Bar also provided social sharing tools and advertising, including games from advertisers.

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Is a Google Timeline in our Future?

Will Google offer a life story styled timeline similar to the Facebook Timeline? It’s possible.

Google acquired three pending patents and a granted patent that were originally assigned to WisdomArk, Inc., were transferred to Lifescape LLC, and then to Timecove Corporation. The patent assignment to Google was executed on May 12th, and recorded on June 1, 2012. The organization appears to have started a couple of websites, including Our Story and MyTimeCove.

Here’s a preview of ourstory from the front page of the web site:

A screenshot from the front page of ourstory.com.

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Future SEO and Paid Ads with Google Glasses?

Google Glasses have the potential to make a growing number of types of visual queries that are possible under Google Goggles into an important aspect of the future of search and SEO. They also may make advertising using location based services much more effective. Are you planning ahead?

Over the last three weeks, we’ve been seeing a stream of patents granted to Google involving their heads up display device, Project Glass. These include design patents, and utility patents that hint at things like a touchscreen on the side of the glasses, sonar sensors built into them, a visual display of sounds around the wearer of the glasses including direction and intensity. I wrote about the first two batches of patents in Google Glasses Design Patents and Other Wearables and More Google Glasses Patents: Beyond the Design. Google was granted another related patent this past week titled Methods and devices for augmenting a field of view this week, which “augments” the field of view of human beings by helping things that might be of interest stand out, even if they are beyond the normal view of a person in terms of distance or outside of a 180 degree peripheral viewing field.

A slightly different looking pair of Google Glasses, with an array of sensors across the bottoms of each lense.

A pair of the same glasses showing the Chrysler building on one side, and textual information about the building on the other

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The Google Panda Patent?

“All mushrooms are edible; but some only once.” ~ Croatian proverb

Google was granted a patent today that could be used to collect a seed set of data about features associated with different types of mushrooms, to “determine whether a specimen is poisonous based on predetermined features of the specimen.” The patent also describes how that process could be used to help filter email spam based upon the features found within the email, or to determine whether images on a page are advertisements, or to determine categories of pages on the Web on the basis of textual features within those pages. The image below, from the patent shows how features about a picture such as height, width, placement on a page, caption, and so on might be examined while determining whether or not it is an advertisement:

a screenshot from the patent showing how feature information about an image might be collected as data points for comparison with other images.

This machine-learning approach can be trained with data that produces known outcomes, which could then be applied to very large data sets to classify data according to patterns identified within the seed set of data. When Google published Finding more high quality sites in search in February of 2011, they introduced what would beome known as the Big Panda update. The approach was further elaborated on by Google’s Matt Cutts and Amit Singhal in an Interview at Wired Magazine around a week later in TED 2011: The ‘Panda’ That Hates Farms: A Q&A With Google’s Top Search Engineers.

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Should You be Doing Concept Research Instead of Keyword Research?

As a recent post on Google’s Inside Search blog noted, the Web doesn’t just contain strings of text, but also includes a great amount of information about things. The post was an introduction by Google to search results that would contain a lot more information about things that people might search for, with textual summaries and links to related topics in Google’s sidebar when appropriate. If you create Web pages, perform keyword research, and even search the Web, this presents some new challenges and some new opportunities.

A news story at Fast Company in 2010 carried the interesting title, Bing to Lap Google in Making Search an App? The article tells us about Microsoft finding ways to understand when it might be appropriate to show more than just links to web pages or images or news stories when certain searches might be performed. The “instant answers” displayed in the Bing search results aren’t the informational type results that Google is beginning to display alongside its search results, but are rather more akin to the OneBox type of results that Google has been displaying for a few years.

Bing, Entities, and Knowledge Bases

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More Google Glasses Patents: Beyond the Design

Google’s Project Glass seems to be moving closer and closer to reality, with the granting of 7 more patents today. Last week, I pointed out 4 patents related to the project in Google Glasses Design Patents and Other Wearables. Of those, 3 were design patents filed to protect the look and feel of the glasses, and the fourth patent described a way of using an infrared (IR) reflective surface on rings or gloves or even fingernails to provide input for the eyeglass display device. The patents granted today include only 1 design patent, and 6 patents that describe some of the more technical details about how Google’s Heads Up Display might work.

The First patent is a design patent from inventors who worked on the three design patents granted last week, Matthew Wyatt Martin and Maj Isabelle Olsson (Mitchell Joseph Heinrich was a co-inventor of one of the earlier three).

Another potential version of how Google Glasses might look.

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All Your Knowledge Bases Belong to Google

In a Google Inside Search blog post, Introducing the Knowledge Graph: Things, not strings we’re told of a new initiative from Google to show us more information within search results themselves about the things we search for. This is a potentially paradigm shifting view of what a search engine does. The post tells us:

The Knowledge Graph enables you to search for things, people or places that Google knows about—landmarks, celebrities, cities, sports teams, buildings, geographical features, movies, celestial objects, works of art and more—and instantly get information that’s relevant to your query. This is a critical first step towards building the next generation of search, which taps into the collective intelligence of the web and understands the world a bit more like people do.

It’s not a surprise that Google’s been working towards reinventing themselves and what they do. With an increased emphasis on social and real time search results, Google’s been transforming themselves into a way to monitor activities and events in the world as a near real time monitor, rather than just a repository of links to web pages that might satisfy situational and informational needs.

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Getting Information about Search, SEO, and the Semantic Web Directly from the Search Engines