There are many different approaches you can take when developing the content for a web site. An interesting article from User Interface Engineering describes a method inspired by the Inuit.
The Inuit create works of art that often resemble people, out of stones found near where they are making these statues. These markers can tell later viewers something about the place, or the builder’s experiences there.
Is that something that can help give us ideas which inspire us when we design? It’s inspiring me.
Reassuring Users with Inukshuk Content describes a university site that decided to show what a student’s experience might be like at their school by using more than 40 detailed profiles of people who may have been students, or are associated with the school in some manner.