The temptation was to write this blog post mostly in pictures, since it’s about visual representations of things, based sometimes on a combination of objects that were understood using object recognition, and virtual semantic images superimposed on those, learned of from a knowledge base.
I sometimes like to start looking through the documents I see listed as citations or footnotes in a paper I find interesting, As I started looking at the documents in that paper, I found many of them to be very interesting.
The patent doesn’t tell us about how such natural language direct answers are chosen by the search engine, but the following document, which shares the same authors as the inventors of the patent, and which was filed by them as a provisional patent, does give us some ideas on how those are found on the web.
We know that Google is looking for responses from pages that they consider to be “authoritative” pages.
I am on the first week of my move from Northern Virginia to Carlsbad California, and I got to witness a historical local event last night. A sign was installed along a highway that goes along the Pacific Coast and through towns as it winds through the way. It’s something of a replica of a sign naming the Village of Carlsbad that was around approximately 100 years ago.
Last night, the town celebrated the lighting of the new sign, for the first time.
Search Engine Land has been referring to question-answering type results as Direct Answers, since they don’t seem to follow the normal rules of search results that return documents matching keywords in a query. Instead, they were using an approach to try to take advantage of both question answering and keyword matching, as shown in the image below:
In November, Google published an international patent that describes providing natural language type answers to queries.
Those answers focus less upon finding pages on the Web about those queries, and more on Natural Language results for the queries.
Here’s an example, from the patent filing of a set of natural language answers to a query about “symptoms of mono”.
The patent has a number of interesting and complex issues, and rather than trying to cover it all in one day, I’m planning on breaking it down into five parts to start the year off.
SEO by the Sea will be relocating to the west coast next week, and posting might be a little light at the start of the week, so this series is intended to kick the year off with a look at how Google has been combining both web page indexing and ranking with data indexing, like in the search result example above.