My last Post was Five Years of Google Ranking Signals, and I start that post by saying that there are other posts about ranking signals that have some issues. But, there are other pages that you may want to look at while you are learning to rank webpages, and I didn’t want to turn people away from looking at one recent post that did contain a lot of useful information.
Cyrus Shepard recently published a post about Google Sucess Factors on Zyppy.com which I would recommend that you also check out.
Cyrus did a video with Ross Hudgins on Seige Media where he talked about those Ranking signals with Cyrus, called Google Ranking Factors with Cyrus Shepard. I’m keeping this post short on purpose, to make the discussion about ranking the focus of this post, and the star. There is some really good information in the Video and in the post from Cyrus. Cyrus takes a different approach on writing about ranking signals from what I wrote, but it’s worth the time visiting and listening and watching.
Continue reading “Learning to Rank”
Search Using Structured Data
Structured Data is information that is formatted into a repository that a search engine can read easily. Some examples include XML markup in XML sitemaps and schema vocabulary found in JSON-LD scripts. It is distinct from semi-structured, and unstructured data that have less formatting.
A search engine that answers questions based upon crawling and indexing facts found within structured data on a site works differently than a search engine which looks at the words used in a query, and tries to return documents using unstructured data which contains the same words as the ones in the query; hoping that such a matching of strings might contain an actual answer to the informational need that inspired the query in the first place. Search using Structured Data works a little differently, as seen in this flowchart from a 2017 Google patent:
Continue reading “Google Patent on Structured Data Focuses upon JSON-LD”
Visiting Seattle to Speak about Structured Data
I spoke at SMX Advanced this week on Schema markup and Structured Data, as part of an introduction to its use at Google.
I had the chance to visit Seattle, and tour some of it. I took some photos, but would like to go back sometimes and take a few more, and see more of the City.
One of the places that I did want to see was Pike Place market. It was a couple of blocks away from the Hotel I stayed at (the Marriott Waterfront.)
It is a combination fish and produce market, and is home to one of the earliest Starbucks.
I could see living near the market and shopping there regularly. It has a comfortable feel to it.
Continue reading “Schema, Structured Data, and Scattered Databases such as the World Wide Web”
Google Introduces Combined Content Results
This new patent is about “Combined content. What does that mean exactly? When Google patents talk about paid search, they refer to those paid results as “content” rather than as advertisements. This patent is about how Google might combine paid search results with organic results in certain instances.
The recent patent from Google (Combining Content with Search Results) tells us about how Google might identify when organic search results might be about specific entities, such as brands. It may also recognize when paid results are about the same brands, whether they might be products from those brands.
In the event that a set of search results contains high ranking organic results from a specific brand, and a paid search result from that same brand, the process described in the patent might allow for the creation of a combined content result of the organic result with the paid result.
Continue reading “Google to Offer Combined Content (Paid and Organic) Search Results”
Added: July 16, 2019 A Google Search Engineer on a thread at Hacker News told the world that Google stopped using the Stanford Version of PageRank back in 2006, which Barry Schwartz reported upon at Search Engine Roundtable in the post Former Google Engineer: Google Hasn’t Used PageRank Since 2006 That search engineer was Jonathan Tang, who has been an inventor on at least one Google Patent in the past. Tang stated in a longer post the following:
The comments here that PageRank is Google’s secret sauce also aren’t really true – Google hasn’t used PageRank since 2006. The ones about the search & clickthrough data being important are closer, but I suspect that if you made those public you still wouldn’t have an effective Google competitor.
He told us this about the change away from that version of PageRank:
Continue reading “PageRank Update”