How Google May Index Deep Web Entities

If you’ve been doing SEO for a while, one of the papers that you may have read describes how Google was attempting to index content found on the Web that might be difficult for their crawlers to access, such as financial statements from the SEC. The search engine would have to try to access this information by filling out a form and guessing good queries, because that was the only way to access the information – they couldn’t crawl it without querying it first. This paper describes efforts that Google undertook to access that information:

Google’s Deep-Web Crawl

From the abstract to the paper:

Continue reading How Google May Index Deep Web Entities

Share

How Bing May Expand Queries Based upon Finding Entities Within them

“Examples of entity graphs include Microsoft Corporation’s Satori and Google’s Knowledge Graph, or Facebook’s semantic graph.”

Bing's Satori Result needs updating on a search for [Satori knowledge graph]
Bing’s Satori Result needs updating on a search for [Satori knowledge graph]

A Microsoft patent application was published at the World Intellectual Property Organization this week on Semantic Search issues that describe how Microsoft’s Understanding of Entities may influence the search results you might see at Bing.

As a Microsoft patent tells us:

Continue reading How Bing May Expand Queries Based upon Finding Entities Within them

Share

How Named Entities Connected to Trending Topics can be used to Address Real Time Search Results

When someone performs a search at one of the major search engines, the search engine focuses upon returning as quick and helpful an answer as possible. Part of that can involve looking the query up in a “trending topics” database to see if there’s some recent news that should be reported to the searcher. This is how the search engines are increasingly becoming a real time monitor of world events.

Yahoo suggests a number of real time news results on a query for Mark Zuckerberg
Yahoo suggests a number of real time news results on a query for Mark Zuckerberg

A recently granted patent at Yahoo (Bing has taken over crawling of web pages for Yahoo, but the deal between the two companies allows Yahoo to massage the data they receive and show off the results they want to) describes how they might “identify… and recommend… queries related to trending topics based on a query received from a user of an information retrieval system.”

The patent describes its focus and the challenges it intends to overcome as follows:

Continue reading How Named Entities Connected to Trending Topics can be used to Address Real Time Search Results

Share

SEO from Google’s Direct Answers

Google has started showing Direct answers to questions related to SEO. That has made me wonder how much someone could learn about SEO at Google with those direct answers, and I wanted to see what terms Google was showing results from and which sources. I expect there to possibly be a log of churn in the answers Google shows results from.

I started off by asking about SEO itself:

what is seo

I then wanted to look at some topics that might have questionable answers and advice, and asked about the next three topics to see if SEO myths were being promoted by Google Direct Answer. It seemed like they are given the following three answers about Reciprocal links, Keyword Density, and LSI (Latent Semantic Indexing):

What are reciprocal links?
What are reciprocal links?

Continue reading SEO from Google’s Direct Answers

Share

Google’s Knowledge Cards

In the Google patent “Providing Knowledge Panels With Search Results” is a reference to an earlier Google patent filing describing Knowledge Cards in depth. The patent provision is titled, “Apparatus and Method for Supplying Search Results with a knowledge Card”, and it is identified as being Patent Application No. 61/515,305, filed on Aug. 4, 2011.

This provisional patent is not linkable from the Web, otherwise I would provide a link to it.

It is supposedly “incorporated fully” into that later patent filing, but a lot of details about what a knowledge card is have been left out of the later patent filing. I wrote about that later patent in a post titled, How Google Decides What to Know in Knowledge Graph Results, but the patent specifically about knowledge cards contains information not in the later patent.

Knowledge Panel results are part of Google’s Semantic Web search results which include a mix of result types such as Direct Answers, Structured Snippets, Rich Snippets and are part of an evolution of search results happening at Google and Bing and Microsoft that go much beyond yesterday’s 10-Blue links. I’ll be following this post with one about the rich search results that show up in response to queries at Bing.

Continue reading Google’s Knowledge Cards

Share

Semantic SEO in San Diego (Presentations are available)

On Tuesday, March 17, 2015 we held a Lotico San Diego Semantic Web on the topic of SEO meets Semantic Web. It was a free meetup and we had a number of people who have signed up to attend the lectures and network. We had Green Pizza (Pesto and Spinach varieties), and green snacks and green drink in honor of St. Patrick’s day.

Our Presentations from the event are at:

Continue reading Semantic SEO in San Diego (Presentations are available)

Share

How Google may Rank Users in Streams

A couple of years ago, Google published a patent that described how the search engine migh rank user generated content in something like Google Plus. I wrote about that in the post, How Google Might Rank User Generated Web Content in Google + and Other Social Networks.

The patent described in that post seemed like a good match for Google+, but Google + has gone through some changes since then, recently being identified as consisting of two parts – Photos and Streams. A Marketing Land article described the streams part in more detail recently, in the article The Web Of Streams

Streamed content from a person's social network
Streamed content from a person’s social network

Continue reading How Google may Rank Users in Streams

Share

Google Files Patent for Wearable Nanotechnology Anti-Cancer Technology

wearable nanotechnology

A Patent Application Published at WIPO today from Google, with the name Nanoparticle Phoresis by inventor Conrad Andrew Jason.

The patent’s description begins by telling us how this wearable device would work:

A wearable device can automatically modify or destroy one or more targets in the blood that have an adverse health effect by transmitting energy into subsurface vasculature proximate to the wearable device. The targets could be any substances or objects that, when present in the blood, or present at a particular concentration or range of concentrations, may affect a medical condition or the health of the person wearing the device. For example, the targets could include enzymes, hormones, proteins, cells or other molecules. Modifying or destroying the targets could include causing any physical or chemical change in the targets such that the ability of the targets to cause the adverse health effect is reduced or eliminated.

Continue reading Google Files Patent for Wearable Nanotechnology Anti-Cancer Technology

Share

Getting Information about Search, SEO, and the Semantic Web Directly from the Search Engines