Many words found on a web page are much easier to understand given the context of the page itself, as described in a Google patent granted last week. For example, take the word “bank,” which can mean a financial institution, one side of a river, or the turning of an airplane. Without the context of the word itself within the setting of a page, it’s fairly impossible to determine what the meaning of the word might be with any certainty.
I usually include a section within site audits that dealt with the structure and organization of a site. This looks at how things are connected together by virtue of links from one page to another, and the use of anchor text to describe those sections and sub-sections within the sections.
It explores the use of a hierarchy of categories nested into subcategories, and sometimes into even smaller groupings of categories, and how those might be linked together.