Uber Assigns Nine Mapping Patents to Microsoft

On June 23, 2015 Uber Technologies assigned 9 patents to Microsoft, in a transaction that was recorded at the United States Patent and Trademark Office (USPTO) on August 18, 2015.

These patents and their abstracts are listed below, and they link to full copies; all of them are related to Mapping, which was an area that Microsoft was supposedly going to be outsourcing to other companies, including Uber. I haven’t seen anything anywhere else that explains this transaction or says anything about the cost behind it.

I tried making sense of it by looking at articles about Uber and Microsoft, but they seemed to show a good relationship between the companies:

Continue reading Uber Assigns Nine Mapping Patents to Microsoft

How Google Decides Which Images to Show For Entities in Knowledge Panels

Google has been showing Knowledge panels in response to queries where Google recognizes an entity within that query, and Google has collected enough information about that entity for it to display a knowledge panel about the entity. I’ve written about these knowledge panels before in the posts, How Google Decides What To Know In Knowledge Graph Results, and in Google’s Knowledge Cards.

I mentioned images in knowledge panels in those, but not how images might be chosen to represent the entities that those panels are about, especially when the entities are people.

Knowledge panel images of Thomas Edison
Google's Knowledge Panel Images for Benjamin Franklin
Knowledge Panel images for George Washington.

Continue reading How Google Decides Which Images to Show For Entities in Knowledge Panels

How Google May Use Google+ to Improve Reviews of Goods and Services

Can Google use social media, like Google+ to improve the quality of reviews it shows for products and services? Google does like to show reviews to searchers, possibly because many searchers ask for reviews.

A Google patent application published in June explores and discusses analyzing reviews, and creating quality scores for reviews from social media content and other review generated content.

google-reviews

Imagine leaving a review of a business or a product at Google, and it asking you if it could used any related social media content about that product or service that you may leave at a place such as Google+ (it does mention Google+ specifically) to augment your review. That’s the focus of this patent application.

Continue reading How Google May Use Google+ to Improve Reviews of Goods and Services

Google Watch Times Algorithm For Rankings?

Google was granted a patent this week about how Google may rank some search results.

The patent appears to be aimed at video content, but it tells us that it might be applied to how long someone might watch a page, after they’ve been delivered to the page, even if that page doesn’t contain video. The page may contain images or audio, and a watch time for that content might be tracked as well.

watch-time-google

Regarding videos, the patent tells us that a score might be adjusted for resources like videos based upon how long people tend to watch that video content. That score might be boosted if people tend to watch the video for longer periods of time, and might be reduced if people historically tend to watch that video for shorter periods of time. This watch time score could be used to boost or demote a video in search rankings for a query.

The patent is:

Continue reading Google Watch Times Algorithm For Rankings?

Google Patents Click-Through Feedback on Search Results to Improve Rankings

I was excited to see a Google Patent granted this past Thursday, which describes how Google may rank pages in part based upon user feedback (clicks) in response to rankings for those pages. The patent tells us that this kind of identifying of a user’s needs and determining which documents are returned that might be most useful to a searcher can involve “a fair amount of mind-reading—inferring from various clues what the user wants.” But, we’ve been told recently by a Google Spokesperson that such clues can be misleading. I thought it was still worth pointing the patent out.

Google may capture search click results.
Just one click away…, Matthias Ripp, Some rights reserved

Some clues may be user specific, the patent authors tell us, and when a searcher searches from a mobile device, and Google know the location of that device, the results returned “can result in much better search results for such a user.” That does make sense.

Continue reading Google Patents Click-Through Feedback on Search Results to Improve Rankings

How You May Be Helping Google Map Indoor Spaces

A couple of years ago, Google acquired the startup Behavio. One of the selling points behind Behavio was how it used behavior data from Phones to better understand human behavior. It’s likely that Google acquired the company Zipdash back in 2004 to learn about real-time traffic data.

Compass Study,  Calsidyrose, Some rights reserved
Compass Study,
Calsidyrose, Some rights reserved

A Google patent application published in the last week describes how Google might be using Mobile data from phones to map indoor spaces, combining the technologies behind Behavio, with traffic monitoring from Zipdash to better understand spaces that many people navigate through while carrying a mobile device that connects to the internet with wireless signals and carries sensor data that can indicate the location and movements of those devices.

The patent tells us that current approaches to determine indoor locations of mobile devices are based on interior scans of wireless access points. Theses scans could be used to build a database that can model an indoor space by determining locations of the access points and their corresponding signal strengths at those locations. To create a database like this, an indoor wireless location provider would have to conduct site surveys at selected locations.

Continue reading How You May Be Helping Google Map Indoor Spaces

Is An Improved Version of Agent Rank Returning to Google?

Sometimes, I run across a patent that provides details on things that Google might do, but only hints at whether or not it might actually be implemented. A few years back in 2007, I wrote about a Google patent for Agent Rank, which described reputation scores for authors (to be used as an alternative to PageRank), and looked like an important part of Google’s social network, Google+. It was referred to in the patent as “Agent Rank” and people commenting upon it started referring to it as “Author Rank”.

It seemed like it was a good description of how some people whom you may have connected with in Google+ were showing up in response to queries they had some expertise within. There may have been issues with Google’s version of Agent Rank that the search engine wanted a second bite at. Google has since removed the Photos that were showing up for authors whom you might be connected to, who may have been highly ranked, seemingly based upon a reputation score, for a topic related to a query that you might perform.

There were people who wrote that while this authorship markup was removed, and author photos associated with it, the author rank scoring system that came with it was still around, like this Search Engine Land article: Google Authorship May Be Dead, But Author Rank Is Not.

Continue reading Is An Improved Version of Agent Rank Returning to Google?

How Google May Answer Questions in Queries with Rich Content Results

From the query, 'How to fix a clogged sink.'
From the query, ‘How to fix a clogged sink.’

This patent application from last week describes a search system query processing for queries that are questions.

Queries may be responded to with a wide variety of resources, such as image files, audio files, video files, and web pages. A search engine may identify resources in response to queries submitted by searchers and attempt to provide information in response “in a manner that is useful to the users.”

Searchers may look for an answer to a specific question, rather than a listing of links to other pages and resources.

Continue reading How Google May Answer Questions in Queries with Rich Content Results

Learn SEO Directly from the Search Engines