Google’s New Review Search Option and Sentiment Analysis

Sentiment- a general feeling, opinion, personal judgment, feeling, or sense about something.

At Google’s recent Searchology presentation, one of the new features described as being used by Google was sentiment analysis.

In the recap of the event from Google’s Matt Cutts, he tells us that:

If you sort by reviews, Google will perform sentiment analysis and highlight interesting comments.

I’ve seen a number of papers from Google on sentiment analysis, and a recent patent filing, so I decided to look closer at some of those review search results.

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Search Engine Robots Sharing Cookies?

There’s a little park straddling Delaware and Maryland which has a monument marking the boundary between the states. Etched across the top of the stone marker is a line that indicates the separation between the states, and shows the point where an arc starts, which separates Delaware from Pennsylvania. If you look at a map of the border, you’ll see that the top of the state of Delaware is an arc shape that measures 12 miles from a cupola on top of a courthouse in Historic New Castle, Delaware. The arc between Delaware and Pennsylvania was defined in a deed to William Penn from the Duke of York in 1682. Maryland’s territory was also involved in the setting of borders.

You can hop atop the marker and sit on the state line if you’d like. The monument is surrounded by woods, and you have to travel down a path in the park to reach it.

We take the surveying of such lines, between states, between countries, surrounding towns and cities and counties for granted, as well as the exploration and discovery of the places where we live. The programs that search engines use to discover new pages on the Web and revisit old pages are a little like those explorers and surveyors – finding material online to add to their indexes so that we can explore those indexes and search for information and pages hosted on servers scattered around the globe.

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Google on Measuring Impressions of In-Game Advertisements

I remember reading a Stephen King novel a few years back, and getting to a point where one of the characters in the book grabbed a coke to quench his thirst. There was no reason to mention a brand name in the story – it didn’t add to the plot, it didn’t make the story seem more realistic, and it felt like the novelist only included the brand name of the soft drink because he may have been paid to do so. I have no idea whether or not that’s actually the case, but it really lessened my appreciation of the novel.

In the world or universe of a game, someone driving down a freeway might see billboards on the side of the road that contain actual advertisements. Storefronts may carry signs, and recognizable buildings and logos products may appear within games during play. I wrote about some of the possible implementations of games that Google discussed in a patent filing they released on in-game advertising in a post titled Google Games Patent Filing on Targeted Advertisements.

A new patent filing from Google discusses how they might track and measure “impressions” of ads actually placed within a game.

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Reblossoming Content: Transforming Events Pages from Transitory to Evergreen

A local environmental group in my area does a wonderful job of showing off information about upcoming events. Their calendar of “events to come” include things like an Annual Land Trust Conference, a local food forum addressing initiatives to get people to buy food locally to benefit the region economically and environmentally, an educational program about sharing the area with bears, and many others.

The announcements provide details about what will be covered at these conferences and gatherings, and for some of the larger events, information on how to become a sponsor, how to register, as well as information about travel and dining and accomodations.

Once the date of an event has come and gone, pages about it disappear from the site completely, as if it never happened.

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Microsoft Bing, with Powerset Inside

Microsoft’s new search engine Bing has launched this week with some fanfare and excitement. One thing to watch for is how natural language search elements from Microsoft’s acquisition of Powerset will appear in this new version of Microsoft’s search.

Right now, you can get an idea of how Powerset works by itself in searching through Wikipedia articles, like this result for Albert Einstein.

Powerset’s blog was moved to a new address this week within the Bing community of blogs. A recent post on the blog hints at more information on how Powerset’s technology has used in Bing.

Chances are good that even more technology from Powerset will find its way into the search services from Microsoft. To get a flavor of what that technology has to offer, here are a number of the latest patent filings assigned to Powerset, with either some commentary from me on the applications or the abstracts or quotes from the documents:

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Problems with Portals: Yahoo on Keeping Visitors Around

When you run a large portal site that provides updated information on a regular basis, one of the goals you have is keeping people on your site so that they can see your content and your advertising.

When you run a search engine, one of your goals is helping visitors find what they want quickly, showing them relevant advertising while they use your service to find other pages.

Yahoo is in the interesting position of being both portal and search engine, and that may provide some interesting challenges to what they have to offer.

A recent post at the Yahoo corporate blog (Yodel Anecdotal), Making new Yahoo! homepages your own, reflects a number of ways that Yahoo will likely use in the future, including a “My Favorites” section where you can place links to your favorite pages regardless of whether they are on Yahoo or not, a number of new applications, and new ways of looking at older applications such as your email. Local personalization will also be a feature of the home page, where you can see news and applications that are geared towards your location. The post tells us:

For example, the new homepage in India will include a Cricket app and a whole host of others that are India-centric, while the UK site will include apps such as underground alerts, news from the BBC, and more.

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Writing Content for Small Businesses Online

There are creative ways that a small business may use to help visitors find them online, engage those visitors and customers, and keep them coming back. The Small Business Administration has a article that describes some ways that many businesses can use to promote their business in 15 Foolproof Ideas for Promoting Your Company. The article offers ideas like holding contests, or publishing a newsletter, offering demonstrations and seminars and more. Many of those ideas can work well in an online setting.

When you create content for an ecommerce site, it also can help to think about more than just how you may present the products or goods that you offer on your pages. Many ecommerce sites on the web simply break products own into categories, and provide very little beyond a listing of those products and brief descriptions about them.

Understanding how people may search for what you have to offer can be really important, especially if you hope to have visitors find you through search engines. It can be a key to finding creative ways to bring people to your site who might be interested in what you have to offer.

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Getting Information about Search and SEO Directly from the Search Engines