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 By Bill Slawski,  on November 13, 2008 While you can search at google.com just about anywhere in the world, you can also access Google at a number of different country specific addresses, such as google.co.uk, www.google.fr, www.google.co.in.
Chances are, if you search at one of the country specific Google address, the results you see may be biased towards pages associated with that country. But, when you search at Google.com, the search engine may also try to send you results that might be appropriate for the country you are located within, or a country that you prefer to see results from.
In an Official Google Blog post from July of this year, Technologies behind Google ranking, we were told that, “The same query typed in multiple countries may deserve completely different results.”
So, for example, a seach for the query [football] should provide different results in the US, the UK, and Australia, because the term refers to completely different sports.
Continue reading Changing Google Rankings in Different Countries for Different Searchers
By Bill Slawski, on November 11, 2008 Search pogosticking is when a searcher bounces back and forth between a search results page at a search engine for a particular query and the pages listed in those search results.
A search engine could keep track that kind of pogosticking activity in the data it collects in its log files or through a search toolbar, and use it to rerank the pages that show up in a search for that query.
A recent patent application from Yahoo describes information that a search engine may collect when searchers click on search results, and suggests that pogosticking information could be used with a ranking system like the one Yahoo described in a patent filing on User Sensitive PageRank, which I wrote about in Yahoo Replaces PageRank Assumptions with User Data.
The Yahoo patent filing on pogosticking is:
Search Pogosticking Benchmarks
Invented by Thomas A. Kehl and Jyri M. W. Kidwell
Assigned to Yahoo
US Patent Application 20080275882
Published November 6, 2008
Filed: May 2, 2007
Continue reading Search Pogosticking and Search Previews
By Bill Slawski, on November 9, 2008 Why do search engines care about spam pages that show up in search results? What does a search engine consider web spam? How can a search engine identify web spam?
Should someone who publishes information on the Web be concerned that a search engine might label their pages as spam?
Might the best way to avoid having a search engine avoid mislabel your web pages as search engine spam be to focus upon building quality content on the pages of your site?
It probably is, but it doesn’t hurt to look at what the search engines say on these topics, which is a good reason to keep up with patent filings and papers that are published by the search engines.
Good SEO and Bad SEO Techniques
Continue reading Classifying Web Spam by Looking at Query and Page Features
By Bill Slawski, on November 7, 2008 Over the past year, I’ve had the chance to get close to Kimberly Bock, who you may know as the author of a number of popular blogs including Learning SEO Basics, Yicrosoft Directory Girl, We R Facebook, and who had been very active and popular on a number of social networks. Kimberly has pulled out of the blogging scene for a while to concentrate on school, but her impact has been felt by many, including myself.
Kimberly is a passionate champion for change, for the underdog, for the protection of consumers, and against marketing practices such as greenwashing, abuse of social networks, misleading linkbaiting practices, and other unethical marketing approaches.
Kimberly’s writings on the Web attracted a number of readers who appreciated her talented writing, her insights, her humor, her sharing of what she learned on the web, and the words and images that she posted online.
Continue reading A Review of Kimberly Bock
By Bill Slawski, on November 4, 2008 This post has nothing to do with Internet Marketing, and yet it has everything to do with it, too.
Churches close on Election Day. Who would have thought they would?
My mom suggested a few weeks back that I stop in a church to light a candle and say a prayer. It’s been a while since I’ve been in a church, but I felt a lot like lighting that candle tonight. So, I set out in the drizzle, and walked a block down the street to a darkened church. I climbed the steps, and tried the knob. It didn’t turn.
There’s another church a couple of blocks back in the other direction, so I turned about, and hopefully retraced my steps through the rain. As I got close, I noticed a sign telling me that this church was also closed on Election Day. I walked up, and tried the door anyway, but it was locked.
I decided that I would try to light that candle in the morning, and turned around again, to head back home.
Continue reading Impossible to Light a Candle on Election Day
By Bill Slawski, on November 4, 2008 Google was granted a patent today from the USPTO on Universal Search, which provides searchers with a mix of search results from different categories, such as news, images, advertisements, web pages, and kinds of results when they type in a search query
The original patent application was filed on December 31, 2003, and Google announced the introduction of Universal Search in May of 2007. The patent describes some different kinds of document categories that may be shown in search results, such as:
- Sponsored links,
- News documents,
- Product documents,
- Documents summarizing discussion groups,
- Images,
- General web documents, and;
- Other document classifications
The Official Google Blog described a few more categories that could be shown to searchers in their announcement, Universal search: The best answer is still the best answer, including Maps, Books, Video, as well as additional contextual links to other categories of documents such as “blogs,” “books,” “groups,” and “code.”
Continue reading Google Universal Search Patent Granted
By Bill Slawski, on October 24, 2008 Sometimes it helps to stand back and look at the bigger picture. Many of my posts are about Google patents, but I haven’t published a list of those patents.
I’ve located all of the granted Google patents that I could find that were either listed in the assignment database at the US Patent and Trademark Office (USPTO) or noted in their granted patents database as assigned to Google. I haven’t included Google’s pending patent applications.
I’ll be updating this post as new Google patents are granted. – last updated February 5, 2011 – see: Google Patents, Updated
I also included granted patents for Exaflop, which seems, on the patent assignment documents, to share an address with Google at 1600 Amphitheatre Parkway, Mountain View, California 94043. Those are listed at the bottom of this post, and aren’t included in the following statistics.
Continue reading Google Patents
By Bill Slawski, on October 20, 2008 Thinking about the architecture of web sites, and how carefully they can be constructed brought to mind a brush I once had with a landscape architect, and unknown to me at the time, a founder of Earth Day.
I was in my third year of law school, working with some other students to put together an Environmental Law Society. I helped write a set of bylaws for the organization, and co-edited a newsletter that we wrote together. We earned money with a few bake sales, talked a number of speakers into coming to the school, and took a canoe trip down part of the Christina River.
Our presentors included people from businesses and environmental organizations. They were interesting, and I think we all learned a little about how difficult it can be to try to impose change upon the world as part of an advocacy group, or from within a corporation.
One of our members recommended a neighbor of his from rural Chester County as a speaker. The neighbor was a landscape architect. I’m not sure that any of us were aware at the time that this neighbor was one of the most influential landscape architects of the 20th century. Or one of the most gifted speakers to grace a university’s lecture halls. We found that out, when Ian McHarg’s thick Scottish accent began to fill our presentation hall.
Continue reading Building a Landscape, Dreaming Big Dreams
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VA
20186
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