When you look at web page search results for a Web search, there are usually three important elements displayed for each page. One is the page title, which also acts as a link to the page. Another is the URL of the page, which sometimes gives you a hint of what you might find at the page if the URL shows a meaningful directory category or two for the page.
The third element is a snippet of text for the page, which provides a description of some type for what you might find on the page. This is sometimes taken from the meta description for the page if it contains the keywords you searched for or possibly a synonym for one or more keywords, or often some text from the page itself if that snippet of text contains the keywords or synonyms for those. Snippets aren’t limited solely to Web search results, and recently a new type of snippet has been showing on Google Place Pages, as highlighted in the image below:
A Google patent granted this week provides a detailed look at short snippets like these related to businesses and products, and gives us some insights into what the people at Google may be thinking about when they come up with the snippets. This type of snippet was the topic of a blog post from Mike Blumenthal titled Google Places Descriptor Snippets. I’m not sure that I like the name “Descriptor” from Mike’s name to describe them – it reminds me of Transformers for some reason (or would that be “descripticon” snippets).