2016 Important Google Patents for SEO

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Google Patents from 2016

A couple of days ago, Gianluca Fiorelli published a thoughtful look at the Search Industry in past year, and the year to come at Moz titled SEO and Digital Trends in 2017. He included a graphic within that which listed things that he considered important events in the industry, including Google patents that had been granted in 2016. He listed patents that I had written about in that graphic, but hadn’t linked to them in the post, so I considered doing so, and mentioned in the comments that I likely would. I also wrote a number of posts on the Go Fish Digital Blog, and decided that I would link to some of the Google patents Which I wrote about that were granted in 2016 from there as well.

Here are the Google patents granted in 2016 that I thought were interesting enough to write about this year, and something about what those Google patents do:

How Google May Map a Query to an Entity for Suggestions

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A New Search Results Evaluation Model from Google

A Search Results Evaluation Model Whitepaper

Search Results (SERPS) are no longer about showing pages that are ordered by rankings for a query term. A Google paper shows us a different way of thinking about them in our age of structured Snippets and featured snippets mixed with URL search results, with a Search Results Evaluation Model. The paper is:

Incorporating Clicks, Attention and Satisfaction into a
Search Engine Result Page Evaluation Model
by Aleksandr Chuklin, Google Research Europe & University of Amsterdam and Maarten de Rijke, University of Amsterdam

Search engine results have gone through some significant changes over the past couple of years. A paper from the CIKM’16 conference in October 24-28, 2016, recently published on the Research at Google pages describes some of the user behavior that may take place around search results. The benefit that the paper brings us is that it describes:

In this paper we propose a model of user behavior on a SERP that jointly captures click behavior, user attention and satisfaction, the CAS model, and demonstrate that it gives more accurate predictions of user actions and self-reported satisfaction than existing models based on clicks alone.

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Google Acquires Eye Tracking Startup Eyefluence and its Technology

Google Glasses aren’t the only Heads up Display that Google will likely use or demonstrate. Imagine that Google acquired technology that let you use your gaze as a mouse, and tracked your eye movements to see what you are looking at. Google has acquired such technology.

Google buys Eyefluence eye-tracking startup. Here is a pair of eye tracking glasses that Eyefluence has patented:

Eyefluence Eye Tracking Device
Eyefluence Eye Tracking Device

I looked up the granted patents and pending patent applications from Eyeinfluence. Some of these have the same name and are possibly continuation patents (with different claims). I’m seeing differences in the claims that are worth comparing to see how the technology behind them has been updated. With Google looking at Virtual Reality applications and likely more Augmented Reality applications, it’s good seeing them investing in other related technologies.

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Answering Featured Snippets Timely, Using Sentence Compression on News

Featured Snippets and Sentence Compression

A couple of Augusts ago, I went to a Semantic Business and Technology conference where the head of Yahoo’s Knowledge Graph, Nicolas Torzec, discussed how updates took place to the knowledge graph when some earth-shaking event took place. He told us that they were manually editing information in that knowledge graph. Upon hearing that, I thought it seemed like an area that could have used a machine learning element to it, to automate it to keep it up to date.

Another place that would benefit from machine learning would be generating featured snippets that answer questions people might ask at Google, and it appears that they thought it might be useful there, too. A Wired Magazine article from Monday describes how the sentence compression algorithms behind these featured snippets might be used:

Google’s Hand-Fed AI Now Gives Answers, Not Just Search Results

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Ranking Events in Google Search Results

Ranking Events without Links

This summer, Google was granted a patent that describes how the search engine might rank events based upon data that might indicate the popularity of those events, without relying on things such as the number of links pointed to pages about those events. The patent involves ranking events that occur in physical locations.

Examples of the kinds of events talked about in this patent include such things as music concerts, art exhibits, and athletic contests, all happening for specified periods of times at specified physical locations, such as concert halls, galleries, stadiums, or museums.

Since many events in a geographic region can happen at the same time or at overlapping times, interested individuals may at times find it difficult to determine which events to attend. For example, individuals may be unaware that events of interest are scheduled to occur or may have difficulty identifying the most interesting events when multiple events are occurring.

This ranking events patent lays out a general process flow to describe how the method in the patent works. It starts with receiving data about a physical location, and events taking place there during a certain time period and computing signal scores for those events based upon things such as a mention of the event and a popularity score for the event based upon those signal scores.

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Google News Recommendations and the Google Knowledge Base

Google News Recommendations

I’ve seen posts from SEO by the Sea show up in search results with an “In the News” heading above them, even though my site hasn’t officially been accepted in Google News. Some blog posts that have been given that “In the News” treatment have been criticized lately. See: Google does a better job with fake news than Facebook, but there’s a big loophole it hasn’t fixed. It seems that this criticism is going to have an impact, with the “In the News” label taken away from Google Search Results:

Google is removing its ‘In the news’ label due to the fake news nightmare

Are there any other solutions? I do like when something I write is treated as newsworthy and is presented to a larger audience in a way that helps those posts stand out, but sometimes satire blog posts end up being treated that way as well. This article points out some other possible solutions:

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