If you’ve been doing SEO for a while, one of the papers that you may have read describes how Google was attempting to index content found on the Web that might be difficult for their crawlers to access, such as financial statements from the SEC. The search engine would have to try to access this information by filling out a form and guessing good queries, because that was the only way to access the information – they couldn’t crawl it without querying it first. This paper describes efforts that Google undertook to access that information:
“Examples of entity graphs include Microsoft Corporation’s Satori and Google’s Knowledge Graph, or Facebook’s semantic graph.”
A Microsoft patent application was published at the World Intellectual Property Organization this week on Semantic Search issues that describe how Microsoft’s Understanding of Entities may influence the search results you might see at Bing.
When someone performs a search at one of the major search engines, the search engine focuses upon returning as quick and helpful an answer as possible. Part of that can involve looking the query up in a “trending topics” database to see if there’s some recent news that should be reported to the searcher. This is how the search engines are increasingly becoming a real time monitor of world events.
A recently granted patent at Yahoo (Bing has taken over crawling of web pages for Yahoo, but the deal between the two companies allows Yahoo to massage the data they receive and show off the results they want to) describes how they might “identify… and recommend… queries related to trending topics based on a query received from a user of an information retrieval system.”
The patent describes its focus and the challenges it intends to overcome as follows:
Google has started showing Direct answers to questions related to SEO. That has made me wonder how much someone could learn about SEO at Google with those direct answers, and I wanted to see what terms Google was showing results from and which sources. I expect there to possibly be a log of churn in the answers Google shows results from.
I started off by asking about SEO itself:
I then wanted to look at some topics that might have questionable answers and advice, and asked about the next three topics to see if SEO myths were being promoted by Google Direct Answer. It seemed like they are given the following three answers about Reciprocal links, Keyword Density, and LSI (Latent Semantic Indexing):
In the Google patent “Providing Knowledge Panels With Search Results” is a reference to an earlier Google patent filing describing Knowledge Cards in depth. The patent provision is titled, “Apparatus and Method for Supplying Search Results with a knowledge Card”, and it is identified as being Patent Application No. 61/515,305, filed on Aug. 4, 2011.
This provisional patent is not linkable from the Web, otherwise I would provide a link to it.
It is supposedly “incorporated fully” into that later patent filing, but a lot of details about what a knowledge card is have been left out of the later patent filing. I wrote about that later patent in a post titled, How Google Decides What to Know in Knowledge Graph Results, but the patent specifically about knowledge cards contains information not in the later patent.
Knowledge Panel results are part of Google’s Semantic Web search results which include a mix of result types such as Direct Answers, Structured Snippets, Rich Snippets and are part of an evolution of search results happening at Google and Bing and Microsoft that go much beyond yesterday’s 10-Blue links. I’ll be following this post with one about the rich search results that show up in response to queries at Bing.
On Tuesday, March 17, 2015 we held a Lotico San Diego Semantic Web on the topic of SEO meets Semantic Web. It was a free meetup and we had a number of people who have signed up to attend the lectures and network. We had Green Pizza (Pesto and Spinach varieties), and green snacks and green drink in honor of St. Patrick’s day.
The patent described in that post seemed like a good match for Google+, but Google + has gone through some changes since then, recently being identified as consisting of two parts – Photos and Streams. A Marketing Land article described the streams part in more detail recently, in the article The Web Of Streams
The patent’s description begins by telling us how this wearable device would work:
A wearable device can automatically modify or destroy one or more targets in the blood that have an adverse health effect by transmitting energy into subsurface vasculature proximate to the wearable device. The targets could be any substances or objects that, when present in the blood, or present at a particular concentration or range of concentrations, may affect a medical condition or the health of the person wearing the device. For example, the targets could include enzymes, hormones, proteins, cells or other molecules. Modifying or destroying the targets could include causing any physical or chemical change in the targets such that the ability of the targets to cause the adverse health effect is reduced or eliminated.