Google was granted a patent last week that looks like it might have been among one of the earliest patents filed by the company. It involves showing television programs (News Programs to be more exact), and showing web pages that might be relevant to the transcripts of the shows being presented to viewers.
The details of this recently granted version of the patent filed are:
Finding web pages relevant to multimedia streams
Invented by Monika H. Henzinger, Bay-Wei Chang, and Sergey Brin
Assigned to Google Inc.
The Board of Trustees of the Leland Stanford Junior University
United States Patent 8,868,543
Granted October 21, 2014
Filed: April 8, 2003
I recently revisited a web site that I worked on almost a decade ago, and one of my favorite pages on the site no longer exists, but its spirit and inspiration remains. The site was Baltimore.org, at the time for the Baltimore Area Convention and Visitors Association, and has since been rebranded to the more memorable, “Visit Baltimore.” Back in 2005, the Association told us that they wanted a page on Black History, and that they wanted it to rank well for the term “Black History.”
One of our early efforts wasn’t bad, but lacked the ability to generate a lot of interest and wasn’t really shared much by others. We weren’t really drawing a lot of traffic to the site for the term black history, and there were a lot of really good pages that deserved to rank well for the term. Ours just wasn’t competing.
At Google’s 15th anniversary celebration last summer, shortly after Hummingbird was introduced, Tamar Yehoshua, Google VP of Search, showed us conversational search at Google by first demonstrating a query asking for “pictures of the Eiffel Tower”, and then following up with the query “How tall is It?”
In that second query, Google had to not only remember the Eiffel Tower was being asked about, but also to recognize the Eiffel Tower when it was being referred to as “it.” That is part of the new “conversational search” that Google is now engaging in, using something know by linguists as a “coreference.” I wanted to write about coreferences to clear up confusion that people might have had about them.
Hat tip to Barbara Starr (follow her on Google+ for interesting news on Semantic Search and new technology developments), who asked the question that is the title to this post (using slighly different words.)
You really need to visit the Magic Leap website to get a sense of what they are capable of doing, and there are a few more details about this funding on their press page, including this line from Google’s Sundar Pichai, SVP at Google:
I’ve been exploring some of the different search results that we see at Google, including things such as rich snippets and question-answering results, and came across a couple of patent filings from Google that describe something called “Enriched Results.”
You’ve seen enriched results before. As the first of the patent filings tells us, these results tend to be for things such as:
Telepresence is not science fiction. We could have a remote‑controlled economy by the twenty‑first century if we start planning right now The technical scope of such a project would be no greater than that of designing a new military aircraft.
A genuine telepresence system requires new ways to sense the various motions of a person’s hands. This means new motors, sensors, and lightweight actuators. Prototypes will be complex, but as designs mature, much of that complexity will move from hardware to easily copied computer software. The first ten years of telepresence research will see the development of basic instruments: geometry, mechanics, sensors, effectors, and control theory and its human interface.
During the second decade we will work ‘to make the instruments rugged, reliable, and natural.
In my first Patent Free Friday, I was going to write about two of the best marketers in the town I live in, a pair of bakers who bake on either end of the historic Main Street in Warrenton Virginia. I guess getting up in the early morning to bake the bread is conducive to letting marketing ideas nurture and thrive. They are both worth writing about, so I’m going to reserve that topic for another day, and not give away too much here, yet.
Another topic arose last week as I presented at Pubcon, and ran into an old friend, who used to be a moderator in a web forum that I was an administrator of. He asked me a question that I’ve been thinking about since, coming up with a lot of different answers. I’m going to share that question now, but not my answers until another Friday, to give you a chance to think about how you might answer the question.
Google recently started showing “How to” lists in search results, which tend to show the first few steps of some task, and then let you click through to a page to see more. Like the recipes above for things like guacamole:
They have also published an interesting paper that describes some of the steps that need to take place for one of these snippets to be created, which is titled Cooking with Semantics (pdf).