Can Google use social media, like Google+ to improve the quality of reviews it shows for products and services? Google does like to show reviews to searchers, possibly because many searchers ask for reviews.
A Google patent application published in June explores and discusses analyzing reviews, and creating quality scores for reviews from social media content and other review generated content.
Imagine leaving a review of a business or a product at Google, and it asking you if it could used any related social media content about that product or service that you may leave at a place such as Google+ (it does mention Google+ specifically) to augment your review. That’s the focus of this patent application.