An SEO Site Audit is a deep analysis of your website aimed at exploring how search engine and visitor friendly it might be.
A site audit is one of the tasks I like to start every SEO campaign with because it can provide a baseline for future activity on a site after considering what is uncovered in the audit. It’s a deep-level drill down into the site; to a degree, an assessment of the health of a site. Auditing a site takes a look at the things that are working well and the things that may need more work.
An Audit asks and answers a large number of questions about your web site, such as:
- How easy is it for search engines to crawl and index the pages of your site?
- Whether URLs on the site structured in a search friendly manner that avoids having the same content at more than one URL?
- If there is duplicate content that may impact the rankings of your pages?
- Whether Schema.org vocabulary is used on your pages to define what data appear upon those pages to help search engines understand what those pages are about?
- Whether the Site is represented in search results well with sitelinks and an engaging and informative knowledge panel?
- If the site has a bricks-n-mortar location does it appear in local search results at the search engines?
- What best practices should be followed when creating or updating the content on your site?
- How might the structure of the site be impacting the rankings of pages on the site
- What’s the best way to organize the content on your pages for your intended audiences?
- What improvements to pages on the site can better the experience of visitors, such as Page Speed changes?
Included within an SEO Site Audit are practical and specific recommendations to improve the quality of your web site, and information on best practices from an SEO stance.
To find out how we can work together, contact me today and tell me more about your business and your site.
A site audit may include a review of these aspects of a site, including what is working well, and what might need more work:
1. Site Architecture
Canonical URLs (Best Page Addresses)
Capitalization in URLs
Print Versions Duplicates
Canonical Link Elements
Rel Prev/Next Link (Pagination) Elements
Internal Redirects and Broken Links
Meta robots noindex/nofollow
Category/Site Structure (URLS and Information Architecture)
Choosing File Names
Custom Error Page
2. Technical/Server Issues
Hosting and Server Environment Identified
Search Friendly Links
Page Load Times
3. HTML Use/Analysis
Deprecated HTML/HTML Validation
Meta Description Elements
Schema and Markup Structured Data Usage
4. Indexed Links Baseline
5. Indexed Pages Baseline