An SEO Site Audit provides you with a deep analysis of your website and explores how search engine friendly it might be.
A site audit is one of the tasks I like to start every SEO campaign with in that it can provide a baseline for future activity after considering what is uncovered in the audit. It’s a deep-level drill down into the site; to a degree, an assessment of the health of a site. Auditing a site takes a look at the things that are working well on a site and the things that may need more work.
It asks and answers a large number of questions about your web site, such as:
- How easy is it for search engines to crawl and index the pages of your site?
- Are URLs on the site structured in a search friendly manner that avoids having the same content at more than one URL?
- Are there duplicate content issues that may impact the rankings of your pages?
- Is Schema.org vocabulary used on the pages to define what data appear upon those pages to help search engines understand what pages are about?
- Is the Site represented in search results well with sitelinks and a knowledge panel?
- If the site has a bricks-n-mortar location does it appear in local search results at the search engines?
- What best practices should you follow when creating or updating the content on your site?
- How might the structure of the site be impacting the rankings of pages on the site
- What’s the best way to organize the content on your pages for your intended audiences?
- What improvements to pages on the site can better the experience of visitors, such as Page Speed changes?
Included within an SEO Site Audit are practical and specific recommendations to improve the quality of your web site, and information on best practices from an SEO stance.
To find out how we can work together, contact me today and tell me more about your business and your site.
A site audit may include a review of these aspects of a site, including what is working well, and what might need more work:
1. Site Architecture
Canonical URLs (Best Page Addresses)
Capitalization in URLs
Print Versions Duplicates
Canonical Link Elements
Rel Prev/Next Link (Pagination) Elements
Internal Redirects and Broken Links
Meta robots noindex/nofollow
Category/Site Structure (URLS and Information Architecture)
Choosing File Names
Custom Error Page
2. Technical/Server Issues
Hosting and Server Environment Identified
Search Friendly Links
Page Load Times
3. HTML Use/Analysis
Deprecated HTML/HTML Validation
Meta Description Elements
Schema and Markup Structured Data Usage
4. Indexed Links Baseline
5. Indexed Pages Baseline