Google Cross-Device Tracking and Audio Watermarks

Historical recording Aboriginal Corroboree, Australian Broadcasting Corporation, Some rights reserved

Is Google Using Cross-Device Tracking?

Advertising on the Web is going through some changes because of how smartphones and tablets track visitors on a site, and how advertisements may broadcast high-frequency sounds that may act as audio watermarks that other devices can pick up upon. Imagine watching TV, and your TV broadcasts a high-frequency sound from an advertisement that your phone hears, and shares with the advertiser, who may then track whether you search for or purchase the product offered on a website?

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