“How Long is Harry Potter?” is asked in a diagram from a Google Patent. The answer to this vague question is unlikely to do with a length related to the fictional character but may have something to do with one of the best selling books or movies featuring Harry Potter.
When questions are asked as queries at Google, sometimes they aren’t asked clearly, with enough preciseness to make an answer easy to provide. How does Google Answer vague questions?
This one introduces itself with the following statement, indicating a problem that Google may have with answering questions from the facts it may collect from the Web to fill its knowledge graph:
Embodiments relate to relational models of knowledge, such as a graph-based data store, can be used to provide answers to search queries. Such models describe real-world entities (people, places, things) as facts in the form of graph nodes and edges between the nodes. While such graphs may represent a significant amount of facts, even the largest graphs may be missing tens of millions of facts or may have incorrect facts. For example, relationships, edges or other attributes between two or more nodes can often be missing.
That is the problem that this new patent is intended to solve. The patent was filed in November of 2017. The earlier patent I linked to above was granted in June 2017. It does not anticipate missing or incorrect facts like this newer patent warns us about. The newer patent tells us about how they might be able to answer some questions without access to some facts.
It’s also reminding me of another patent that I recently wrote about on the Go Fish Digital Website. That post is titled, Question Answering Explaining Estimates of Missing Facts. Both the patent that post was about and this new patent include Gal Chechik, Yaniv Leviathan, Yoav Tzur, Eyal Segalis, as inventors (the other patent has a couple of additional inventors as well.)
I don’t often write about paid search here, but sometimes see something interesting enough to write about. We’ve been seeing some of the features from organic search appearing in paid search results, such as sitelink extensions, and Structured Snippets extensions. Google has written up extensions, which are ways of adding additional information to advertisements “to maximize the performance of text ads.”
One specific type of extension is are location extensions. Location Extensions can add information to an advertisement that you bid upon that can exhibit more information to your ad, such as:
Some of the people who write patents for Google tend to stand out to me. One of those is Trystan Upstill. I noticed that he has published another one that looks really interesting, and worth reading. When I started following his patents, I read his doctoral thesis, Document ranking using web evidence which was really interesting, from the early days in his professional career. It is from before he was listed as the inventor of a number of patents, that I also found interesting. I’ve written about a number of patents he has participated in creating as well because they often focus upon Site Quality, and I learn something from reading them and trying to understand them. Here are posts from his patents which I have written about previously:
Using automatically generated location data, and software that can cluster together similar images to learn about images again goes beyond just looking at the words associated with pictures to learn what they are about.
A new patent application from Google tells us about how the search engine may use context to find query suggestions before a searcher has completed typing in a full query. Think of Google as a Decision Engine, focused upon bringing searchers more information about interests they may have. After seeing this patent, I’ve been thinking about previous patents I’ve seen from Google that have similarities.