A Goto.com Time Capsule: Looking at a Four Year Old Vision of Paid Search

Back before there was Yahoo! Search Marketing, and before Overture, there was Goto.com. Goto.com changed its name to Overture in September of 2001 and was purchased by Yahoo! a little over two years later for the small sum of $ 1.6 billion. John Battelle’s book, The Search paints an interesting picture of what this search … Read more A Goto.com Time Capsule: Looking at a Four Year Old Vision of Paid Search

Can Google Read Your Mind? Processing Predictive Queries

predictive queries

A patent application published this morning doesn’t involve ESP but does attempt to anticipate what searchers are looking for. The document has the names of some prominent Google employees on it. Anticipated query generation and processing in a search engine United States Patent Application 20050283468 Published: December 22, 2005 Filed: June 22, 2004 The focus … Read more Can Google Read Your Mind? Processing Predictive Queries