Learn SEO Directly from the Search Engines
The Importance of Defining Site Objectives I like digging into some of the patents and papers from search engines and academics who study how search works. But something else I find fascinating is how marketing fits into Search Engine Optimization (SEO) and how important it is to know about both to be successful in getting … Read more
How do Google Definitions appear at the top of search results? Over at Threadwatch, Graywolf started a thread titled Are you Optimizing for Google Definitions? There are some insightful comments in the thread, and I recalled a Google patent application covering the topic. I looked around the web to see if there had been any … Read more
Multi-Stage Query Processing at Google Deciding how a term or phrase is used in the context of a page can help decide how relevant that page is for a query from a searcher. A patent application from Google this week looks at ways to consider the context of those words. It also describes a multi-stage … Read more
The First Phrase-Based Indexing Patent Application Google isn’t the biggest search engine that Anna Lynn Patterson has worked upon. That distinction probably falls to the Internet Archives, which she worked on before joining Google. It likely has a few billion more pages in its database than Google. The archive has 55 billion web pages right … Read more
I will be joining Rand Fishkin of SEOmoz and Jon Glick of Become.com on a panel focusing upon Search Algorithm Research at the New York Search Engine Strategies Conference on February 28, 2006. If you are going to attend the conference or are in the New York City area during that week and want to … Read more