The Importance of Defining Site Objectives I like digging into some of the patents and papers that come from search engines and academics who study how search works. But something else I find fascinating is how marketing fits into Search Engine Optimization (SEO), and how important it is to know about both to be successful … Read more SEO and Defining Site Objectives
Some great pictures of Google Japan over at Search Engine Journal from Loren Baker. Loren and John Scott met up at the Tokyo offices of the search giant, and it sounds like they had a pretty informative tour, discussing issues such as search privacy in Japan, the new addition of local search, and more. Wonder … Read more Loren Baker and John Scott visit Google Japan
How do Google Definitions appear at the top of search results? Over at Threadwatch, Graywolf started a thread titled Are you Optimizing for Google Definitions? There are some insightful comments in the thread, and I recalled a Google patent application that covered the topic. I looked around the web to see if there had been … Read more Where Google Definitions Come From
Multi-Stage Query Processing at Google Deciding how a term or phrase is used in the context of a page can help decide how relevant that page is for a query from a searcher. A patent application from Google this week looks at ways to consider the context of those words. It also describes a multi-stage … Read more Multi-Stage Query Processing at Google
Will Phrase-Based Searching Become an Important Ranking Approach at Google? Google isn’t the biggest search engine that Anna Lynn Patterson has worked upon. That distinction probably falls to the Internet Archives, which she worked on before joining Google, and likely has a few billion more pages in its database than Google (the archive has 55 … Read more Move over PageRank: Google is Using Phrase-Based Searching?