Learn SEO Directly from the Search Engines
Some new patent applications assigned to Google, which were published yesterday at the US Patent and Trademark Office. These are not granted patents, and they only describe possible ways that a search engine can fulfill some objective, but they can provide some insight into possible processes that the search engine could follow, and some of … Read more
International Business Machines appears to be embracing search engine optimization in a big way. That’s a positive sign from a company seen as a leader in many areas of information technology. A new patent application and a couple of new articles from IBM point towards a growing commitment towards helping people build websites that are … Read more
I remember when one of my co-workers once asked me if I would help her plot out a map and customized travel directions so that she could go on a road trip to two of the largest shopping malls in the area. I’m not always delighted with the driving directions that I get from one … Read more
There’s a newly published patent application from Google, and on its face, it looks like a good match for the way books could be displayed in Google Book Search. Parts of it appear to be included in what Google has developed, but I don’t see them using the “image distortion” described in the document. If … Read more
Ads Based on Localized Media One approach to providing advertisements on a website is to gauge the subject matter of a page and provide advertising related to that content. But many advertisers are interested in delivering advertising that will go to an audience in a certain area or region. Ads based upon content can be … Read more