Sometimes patent filings from the search engines don’t describe some hidden algorithm or behind-the scenes-technology, but instead detail a whole new way of doing business. Here’s one such document published yesterday by Google that looks at shopping for products and services in a completely different manner. Keep in mind that previously, Google’s product and shopping … Read more Google’s Holy Grail of Shopping?
When you perform a search on one of the major search engines for a particular query, and when I perform the same search, chances are that we will see the same pages appearing on the search results pages. Then again, we may not. Chances are also good that in the future, the results that each … Read more How to Personalize Web Search
Preparation is the Key to Successful Content Planning This post doesn’t describe the actual creation of content for a site, from an SEO stance, but it does detail some of the content planning and steps that can be taken to help in the process. It also doesn’t discuss some of the technical aspects of SEO … Read more Content Planning for Search Engine Optimization
How safe are search engines? Should they be warning about malicious sites? A recent answer might surprise you. Back in May, Ben Edelman wrote about Search Engine Safety. In part, he was writing about how search engine paid advertising for some products, like screensavers, may lead to sites that would put spyware on the computers … Read more Should Search Engines Help Searchers Avoid Malicious Sites?
Search engines, and the people who constantly improve and update them are getting smarter and smarter when it comes to finding ways to make the results of those search engines more relevant. One area they are paying more attention to is in search engine log files, watching how searchers interact with the search engines. I … Read more Mining Search Queries for Information