Google’s Holy Grail of Shopping?

Sometimes patent filings from the search engines don’t describe some hidden algorithm or behind-the scenes-technology, but instead detail a whole new way of doing business. Here’s one such document published yesterday by Google that looks at shopping for products and services in a completely different manner. Keep in mind that previously, Google’s product and shopping … Read more

Mining Search Queries for Information

search queries

Search engines, and the people who constantly improve and update them are getting smarter and smarter when it comes to finding ways to make the results of those search engines more relevant. One area they are paying more attention to is in search engine log files, watching how searchers interact with the search engines. I … Read more