Learn SEO Directly from the Search Engines
Ambiguous Geographical References Are A Problem in Local Search A local search engine works by attempting to return relevant web pages associated with a specific geographical region or location. When the search engines index web pages, it can be helpful to attempt to automatically associate those pages or sections of them with specific places or … Read more
When I search for Pizza in New York in Google Local, I’m told that there are about 79,400 results. The top result I see is Lombardi’s Pizza, which is “0.8 mi NE” of the green arrow on the map that points to New York. Exactly what is that green arrow pointing to, and why does … Read more
Some very good news from Reuters (via John Blossoms’s Content Blogger), Google is testing more accessible Web search for the visually impaired. At Google Labs, you can now find Google’s Accessible Web Search for the Visually Challenged . It doesn’t look that different from the regular Google Interface, but the difference appears to happen behind … Read more
A question from a recent visitor asked about how to get a government web site to link to their site. It was a good question, and I sent a response with a couple of ideas, and a postscript noting that it was such a good question that I was considering writing a blog post on … Read more
Imagine that you are scrolling through a page, and see a section of the page highlighted. The text in that area matches an interest profile that you recently created, or it’s along with the same topics that you’ve been searching through. Or it is somehow conceptually related to whatever you searched for that may have … Read more