Learn SEO Directly from the Search Engines
I’ve been taking a look at personalized recommendations systems recently, and one of the systems that I remember from earlier days on the web was for music, through a service known as Firefly. I’ve always wondered whatever happened to the service, and the people behind it. I know that at one point, the company providing … Read more
Authority Pages for Local Search There are a couple of mysteries associated with Google’s local search. One of them is, “How does the search engine decide which web pages should be associated with specific business and location?” (which are authority pages for a local search result?) The second is, “What location should be associated with … Read more
Imagine a regional magazine writes up a number of reviews of restaurants from a certain city neighborhood, on a web page, and those reviews provide information for each restaurant about their hours, specialties, locations, wine lists, menu choices – but all of the reviews are on one page. This kind of information would be great … Read more
A search engine manually checking ads to be served with search results, or on web pages could be a pretty labor intensive proposition. What’s the best way to automate such a process? And what about followup checks on the advertisments, and the landing pages that they may point to? A new patent application from Google, … Read more
I’m a big fan of location-based web sites for businesses that serve one geographic area, but I find that many of those aren’t optimized very well for search engines, and many of the business owners behind them don’t take steps to make those sites easily found in search engines. Many of those site owners also … Read more