Google, dMarc, and Targeted Radio Advertising, Part One

On today’s front page of the dMarc (internet archive link) web site, we see the message: Google plans to extend targeted, measurable advertising to the broadcast space. Even as you read this, our engineers and executives are working to seamlessly integrate dMarc’s technologies and operations to offer AdWords advertisers a broad suite of digital broadcast … Read more

Google’s Quiet Acquisition of Transformic, Inc.

Update (2008-4-13) – It’s nice when an old post gets pointed to because of recent changes and developments. The official Google Webmaster Central Blog has a new post co-written by Jayant Madhavan and Alon Halevy about technology that they’ve “recently been experimenting with,” in Crawling through HTML forms. It looks like the promise of Transformic’s … Read more