Dodgeball Patent Application: Location and Mobile Based Social Software Bringing Assisted Serendipity

What happens when you build a social networking system based upon mobile devices? One that can allow people to find where their friends are, and allow them to meet up. Such a system could allow the broadcasting of messages based upon relationships, allowing for the meeting of friends of friends, and the introduction of new … Read more

Eye-Tracking Studies at Google

eye tracking studies

How much can eye-tracking studies tell us about the ways that people read and react to search engine results pages? What is a search engine like Google doing when it comes to using eye-tracking? I have to confess that I’m skeptical when I read about some of the studies that describe a golden triangle of … Read more