Google Ad Configurations, Quality Scores, and Ad Types

Advertising through a search engine is a little more complicated than just “highest bidder wins.” A recent Google patent application, a video from one of its inventors, and a couple of older patent applications that he co-authored show some of the complexities that an advertiser may face when wanting to advertise through a system like … Read more Google Ad Configurations, Quality Scores, and Ad Types

Language Matching Ranking in Search Results

language matching ranking

Knowing something about the language used in a query might help a search engine decide which pages to show a searcher. A search engine wants to lead its users to pages they can read. A recent Microsoft patent application explores how language types can be used in ranking pages in search results. Language types can … Read more Language Matching Ranking in Search Results

Google Earth Video, Layers, Environmental Activism, and Links

I had heard about new layers being added to Google Earth a few weeks back, but really hadn’t explored them. I’m glad I spent some time looking more deeply at Google Earth tonight. There are a lot of potential things that web designers and developers can do with Google Earth that look like they could … Read more Google Earth Video, Layers, Environmental Activism, and Links

Phrase Based Indexing and Spam Detection

Phrase Based Indexing

How Phrase Based Indexing Works Imagine an information retrieval system that uses phrases to index, search, rank, and describe documents on the web. This system would look at the way those phrases were used across the web to decide if they were “valid” or “good” phrases. In addition to considering if their use on all … Read more Phrase Based Indexing and Spam Detection

Using Page Quality to Overcome Bias in Ranking Newer Sites

Page Quality Scores and Newer Sites Pagerank is a measure of the popularity of a page, yet it has a flaw according to some researchers. The problem is that newer pages haven’t had the chance to be viewed like older pages that have more links to them. How would a problem like this be overcome? … Read more Using Page Quality to Overcome Bias in Ranking Newer Sites