Google Ad Configurations, Quality Scores, and Ad Types

Advertising through a search engine is a little more complicated than just “highest bidder wins.” A recent Google patent application, a video from one of its inventors, and a couple of older patent applications that he co-authored show some of the complexities that an advertiser may face when wanting to advertise through a system like … Read more Google Ad Configurations, Quality Scores, and Ad Types

Penalizing Pages in Search Results Based upon Language (Except English)

Knowing something about the language used in a query might help a search engine decide which pages to show a searcher. A search engine wants to lead its users to pages they can read. A recent Microsoft patent application explores how language types can be used in ranking pages in search results. Language types can … Read more Penalizing Pages in Search Results Based upon Language (Except English)

Google Earth Video, Layers, Environmental Activism, and Links

I had heard about new layers being added to Google Earth a few weeks back, but really hadn’t explored them. I’m glad I spent some time looking more deeply at Google Earth tonight. There are a lot of potential things that web designers and developers can do with Google Earth that look like they could … Read more Google Earth Video, Layers, Environmental Activism, and Links