Yuri Filimonov, of Improve the Web and I discussed how Google handles misspelled queries, how corrections are triggered, and how those might influence search results.
One of Google’s patent applications describes a process that may answer some of those questions, and Yuri and I thought it might be good to make the discussion public. I believe that Yuri may be describing some of the business issues around misspelled queries later this week.
I wrote about a Google patent application which may be involved, in Google’s Query Rank, and Query Revisions on Search Result Pages.
My earlier post looked at the bigger picture of how the search engine might consider offering query refinements – usually based upon looking at users’ search sessions and watching the different queries that those searchers use when looking for specific information. For example, people may remove some of the words in a query when they only get a few results. Conversely, they may add words if the results may seem too broad. That kind of user behavior is recorded in Google’s log files.
Google may also be looking at whether people click on any of the links returned in the sets of results from those searches and how long people might stay on those pages.
One of the often recorded changes is when a searcher makes a spelling change to a term that they’ve typed in after the results they received might not match what they thought they were searching for, and they realize that they had a misspelled query.
The patent application tells us that the display of a query refinement may be triggered by the absence of relevant search page results.
Here are the steps that it suggests in returning spelling corrections as query refinements for misspelled queries:
1. A search resulting in no or just a few relevant results may trigger a look at possible query refinements
2. One kind of potential query refinement offers a spell correction based upon a score for a query (the misspelled query in this case) and its relationship to a highly-ranked query (the correctly spelled query, possibly).
3. If the search engine thinks that the spelling correction offered is something many people choose, it may start showing some results for the correct spelling at the top of the results page and offering a link to a search for the refined query.
That last step is interesting. In addition to returning results for the misspelled query and a query refinement suggestion, Google will sometimes also display some highly placed results for what it believes are the correct spellings of a word. Keep in mind that it doesn’t do this for most misspellings, but it does for some.
Testing when Google Might Merge Results from Correct and Misspelled Queries
To see that in action, I took some words from the 100 most commonly misspelled words list at yourdictionary.com.
In a search for the incorrect spelling, the top ten results in Google for me showed three results that only had the correct spelling and three more that had both spellings.
None of the top ten search results for the incorrect spelling returned included the misspelling on their pages.
The first four results for the lightning search only had the “lightning” spelling. The rest of the misspelled query results included two pages with both spellings, two more with only the incorrect spelling, and two others on the topic of “skin lightening.”
I tried searches on 20 of the misspelled queries from that list and only received these three, where the results for the correct spelling seemed to be mixed in with the incorrect spellings. But it is interesting to see how Google might change results like this when it has a lot of confidence when words are in misspelled queries.
It’s not unusual to create a new word when deciding upon a name for a business. However, a search engine might see the new word as a misspelling of a word that it thinks it recognizes. What kinds of implications might that have for a business with a name like that?