Letting Advertisers Decide Upon Values of Ads: Impressions, Click-Throughs, and Pay-Per-Action

Google’s Inside Adwords blog announced a limited test of a new advertising system on Tuesday, which would allow advertisers determine the value of certain actions (pay-per-action, or ppc). The AdWords Help Center has an even more extensively detailed explanation of what Pay-Per-Action is, and how it might work. in their Pay-Per-Action FAQ. In both, there’s … Read more Letting Advertisers Decide Upon Values of Ads: Impressions, Click-Throughs, and Pay-Per-Action

Searching Google on a Phone Without a Browser

In a new patent application, Google unveils a specialized client software that isn’t a web browser, for searching through the Google search engine on mobile devices, and for viewing emails. This software can read html, but doesn’t work quite the same way that normal web browsers do. I wrote a post last night at Search … Read more Searching Google on a Phone Without a Browser

Yahoo Research Looks at Templates and Search Engine Indexing

There has been a tremendous amount of growth, over the past few years, of web sites that use content management systems, such as blogs, eCommerce shopping sites, wikis, and others. How might that affect how search engines index the pages of those sites? A new Yahoo Research paper, Page-level Template Detection via Isotonic Smoothing (pdf), … Read more Yahoo Research Looks at Templates and Search Engine Indexing

Google’s Patent Application on Advertising Offline

It’s hard to know the future of Google’s print ads program. Or on television or other media. Here’s a quick peek from an expired provisional patent from Google that may give us a hint of one possible future: (Click through the image, and then on “all sizes” to see the largest version on Flickr.) The … Read more Google’s Patent Application on Advertising Offline