Learn SEO Directly from the Search Engines
Many regions are known for different food specialties. I was curious to see where Yahoo Local and Google Maps would send me to try out some of these regional delicacies. This is a purely unscientific look at recommendations from those local searches. Round One – New York Pizza I’ve been told by many New Yorkers … Read more
Google’s Inside Adwords blog announced a limited test of a new advertising system on Tuesday, which would allow advertisers determine the value of certain actions (pay-per-action, or ppc). The AdWords Help Center has an even more extensively detailed explanation of what Pay-Per-Action is, and how it might work. in their Pay-Per-Action FAQ. In both, there’s … Read more
In a new patent application, Google unveils a specialized client software that isn’t a web browser, for searching through the Google search engine on mobile devices, and for viewing emails. This software can read html, but doesn’t work quite the same way that normal web browsers do. I wrote a post last night at Search … Read more
There has been a tremendous amount of growth, over the past few years, of web sites that use content management systems, such as blogs, eCommerce shopping sites, wikis, and others. How might that affect how search engines index the pages of those sites? A new Yahoo Research paper, Page-level Template Detection via Isotonic Smoothing (pdf), … Read more
It’s hard to know the future of Google’s print ads program. Or on television or other media. Here’s a quick peek from an expired provisional patent from Google that may give us a hint of one possible future: (Click through the image, and then on “all sizes” to see the largest version on Flickr.) The … Read more