Guest Speaking at the University of Delaware

I had the chance to give presentations on Seach Engine Optimization today to a couple of classes at the University of Delaware. The class, BUAD477: Information Technology Applications in Marketing (pdf) is one of the more advanced internet marketing classes I’ve seen offered on the University level, based upon the syllabus and the quality of … Read more Guest Speaking at the University of Delaware

Google Base Patent Applications: Searching, Labeling, and Ranking User Generated Data

When Google Base first came out, it didn’t have the friendliest looking interface, and its use and purpose wasn’t very clear. A couple of new patent applications provide some more information about the ideas behind Google Base. The name, Google Base, is a play off the phrase “data base.” At the simplest level, it’s a … Read more Google Base Patent Applications: Searching, Labeling, and Ranking User Generated Data

Exploring Click and Pay to Call (CPTC) Google Phone Ads

What role does Google envision for telephone calls in Web based ads? A recent Google patent application explores some of the topics involved. It doesn’t discuss Google’s search by phone system, but it does explain how Google may attempt to avoid some of the issues and limitations of Pay-Per-Call (PPC) and Click-to-Call (CTC) ads. Why … Read more Exploring Click and Pay to Call (CPTC) Google Phone Ads

Yahoo to Use Query Histories to Improve Search Results?

If a large percentage of people searching for “NY travel” in a search engine choose a result titled “Airfare to New York City”, should the search engine start defining “NY” and “New York” to be synonyms? Can a search engine learn from results that it provides to searchers? Can it make inferences about the relationships … Read more Yahoo to Use Query Histories to Improve Search Results?