I had the chance to give presentations on Seach Engine Optimization today to a couple of classes at the University of Delaware.
The class, BUAD477: Information Technology Applications in Marketing (pdf) is one of the more advanced internet marketing classes I’ve seen offered on the University level, based upon the syllabus and the quality of course materials.
I had an email conversation with Professor Alex Brown, who teaches the classes, earlier this year, and he had suggested that I appear as a guest speaker, but it appeared that I wouldn’t get a chance. I received a surprise call from him a little before noon, and he asked me if I might be willing to come in this afternoon and speak to his classes.
I received some great questions, and some memories came back of my days as a U of D student.
I’d like to thank Dr. Brown and his students for making the presentations a pleasant experience.